Ivy: Processed Food Scanner
Uncover bad food ingredients
How much does Ivy: Processed Food Scanner cost?
Prices are current as of 30 Sept 2026.
2 subscriptions from $9.99
In the United States, Ivy: Processed Food Scanner has 2 subscriptions priced $9.99 – 49.99. Free trials run 3 days or 7 days.
| Subscription | Period | Price |
|---|---|---|
| Pro Access | Monthly | $9.99 |
| Pro Access | AnnualTrial: 3, 7 days | $19.99 – 49.99 |
See what Ivy: Processed Food Scanner costs in all 10 countries →
10+ alternatives to Ivy: Processed Food Scanner
| Ivy: Processed Food Scanner |   Calorie Counter + |   The Body Coach Workout Planner |   Olive: Food & Cosmetic Scanner |   Badger Notes |   ZOE Health: AI Meal Tracker |   Prove It - Supplement Scanner |   Oasis – What's Inside |   ParrotPal: Calorie Tracker |   Exposr - Food Product Scanner |   Trash Panda - Food Scanner | |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Rating / 5 | 4.7 | 4.8 | 4.8 | 4.8 | 4.6 | 4.8 | 4.4 | 4.8 | 4.7 | 4.7 | 4.8 |
| Reviews | 41K | 301K | 44K | 41K | 39K | 33K | 19K | 16K | 11K | 7.4K | 4K |
| Released | 2024 | 2011 | 2020 | 2025 | 2015 | 2019 | 2025 | 2024 | 2023 | 2025 | 2021 |
| Monthly price | $9.99 | $6.99 | $14.99 | $7.99 | — | — | — | $7.99 | $9.99 | $9.99 | $5.99 |
| Annual price | $39.99 | $29.99 | $119.99 | $49.99 | — | — | $47.90 | $47.00 | $39.99 | $29.99 | $39.99 |
The going rate for each plan in United States, in its own currency, shaded from the cheapest price on the row to the dearest. Plans fewer than four in ten of the priced apps sell are left out.
Ivy: Processed Food Scanner reviews
4.7 out of 5, based on 41,062 reviews.
What people like
- Shows you exactly what ingredients are in food
- Helps spot hidden unhealthy stuff in packaging
- Useful for finding healthier food alternatives
What they complain about
- It hides behind a paywall after the trial
- Scores are often inconsistent or just plain wrong
- Forces you through a long signup survey first
- Aggressive tactics to get your personal data
Health change
I always thought we ate pretty healthily but I rarely check labels. Things are packaged and sold in a way that makes them seem healthy but they are not. This has opened my eyes and even after 1 day of using it we will systematically get rid of the ultra processed junk in our house.
NOT FREE … and disappointing !!
Disappointed to learn AFTER install that this is not free and asking for payment/subscription commitment!!! How cheeky and disappointing! Can not recommend this to anyone
So far
Good so far
Inaccurate Scoring
I searched for SPAM in the app and found a product listed as ‘Hormel Carne Horneada Spam De Cerdo’ with a score of 100/100. That is unbelievable and makes me question how accurate the app is, especially for processed foods. I thought I found something that will help me buy healthier food, but a 100/100 score for this product doesn’t make sense to me.
Unaware
Only just starting to use the App
Everyday consumer
Waterworks
Bad
Not good it’s expensive
Great app
Great app but I have to pay so I deleted it sorry
Useful idea, but far too simplistic
I really wanted to like Ivy and spent some time during my free trial scanning and comparing foods I regularly buy. There is a genuinely useful idea here: the app encourages you to look more closely at ingredients and can highlight things you might otherwise overlook. Unfortunately, I found the overall scoring far too simplistic to be genuinely helpful. The headline score appears to focus heavily on factors such as processing, refined oils and sugars, additives and flavourings. This can produce rather misleading results. A food containing a large proportion of refined oil, for example, may receive an extremely poor score without considering portion size or how that food fits into someone’s overall diet. Likewise, a nutritious wholemeal product can score poorly simply because it is industrially produced and contains several additives. I also have reservations about the separate assessments for pesticides, microplastics and heavy metals. These sometimes appear to be based on assumptions about ingredients, processing or packaging rather than measurements of the actual product. In one case, the app stated that the bananas I bought were packaged in plastic when they were actually held together by a simple paper/card band - which was clearly visible in the product photo shown by the app itself. This incorrect assumption was then cited in its assessment of microplastic risk. Presenting estimated risks for individual products in this way can give an impression of greater precision than the underlying information seems to justify. I found it much more useful to read the ingredient lists myself and consider what a product contains, how much of it I actually eat, how often I eat it and what alternatives are realistically available. Ivy has made me think more carefully about some of my food choices, so the trial wasn’t without value. However, I don’t feel that its scores and risk assessments provide enough nuance or context for me to rely on the app when choosing food. For that reason, I will be cancelling my free trial rather than paying £29.99 for the annual subscription.
should be free
good for those willing to pay every month
Excellent
Excellent
Quorn
App doesn’t mention Quorn in which I get a violent reaction to. Maybe ok for the general public though.
Nutrients
This is amazing that it can tell you what everything is in it that way I know what I’m putting in my body
🤔 Mmm
I have just cancelled my subscription, I have found some discrepancies in the app. You really should be checking and double checking the barcodes and the traffic light system, same products but will show different colours. Seeing that customers pay for this privilege it really should be correct and verified. It shouldn’t be down to the customer to to send in product labels. You should be doing the legwork. And for that reason I’m out.
Pathetic
Pathetic screens stopping you from deleting the app and demanding feedback. As bad as the corporates they claim to challenge.
Great app
Fantastic app, easy to use and life changing
Incorrect charge
I cancelled subscription. Still they charged me. I want a refund.
Excellent App
As a British customer I finally found an app that includes Britsh menu items and it’s really opened my eyes as to how healthy/unhealthy certain items can be. For this to be a five-star app, I’d absolutely LOVE if, after scanning an item, it would recommend health food items in the same grouping e.g. I scan Warburtons (which has a low score) and it recommends health bread options so I can make more informed buying choices.
Subscription too expensive.
I’m sure I would use this app however I would only consider joining if there was a monthly rather than annual subscription.
Ok but misleading
I had high hopes for this but having used it for a couple of weeks - I got caught in the free trial fiasco so ended up paying £30 for the year which I didn’t really want to do. However, one of the first things I looked up was Hovis seeded seven seeds bread. The results were unexpected to say the least. The same bread had multiple scores ranging from green, good to red, bad, and everything in between. Not good. The Yuka app is better and cheaper.
Useful
Useful to know which alternatives are healthier
Terrible onboarding
Why do you need to know my age, gender, habits, etc in order to scan a code? Useless.
Food
Thank you for helping the world to buy the right food
It’s not free
False advertising. Their Facebook ads claim Ivy is free, but that’s a total misrepresentation. Don't be misled by the 'free' tag—it’s just a tactic to get you in the door.
Just this moment downloaded
I find it quite odd you’re asking me to review something. I have literally only just downloaded.
Very good
I trust Ivy to guide my shopping choices
It's a paid app, ypu cannot even use it without subscription
Disappointing and overpriced. This is a paid app, yet you can’t even properly use it without taking out a subscription. There should at least be a usable free version,. Forcing users into a subscription just to access the basic functionality feels unreasonable. Not worth it. Try Yuka
Newbie
Just downloaded the app. Let’s see how it goes.
This app looks very interesting
Giving this a two-star rating. I originally found this through Instagram, and after completing a short but detailed interview process, I got to the very end only to find out I had to pay $3 a month for an app advertised as completely free. Pretty disappointing.
Meh
Requires a rating before you can even use it.
Great app
Very useful so far
Money money money
In this day and age, how do you not offer a free version! Woke nonsense
Paywall!!
Use the YUKA app it's free and just as informative this app has a paywall.
Review
30 seconds in
My thoughts
I’ve not tried this out yet, but it if it works as good as it says it does then it will be brilliant
Cant believe the high rating
The app forces you to have an account, and takes a huge questionnaire before asking for money in the end. What a data collection scam
No free options
F
Alpha Gal
Need ALL Mammal free foods
Ivy
Ivy is so good very helpful for weight gain 100% accepeted
Poor app
Paid for a year subscription and it won’t let me use anything it’s frozen carnt even get my details into the app
Why would it ask?
I don’t know anything about this app. It asked for a review 30sec into opening it.
Calorie Count?
Impressive app so far. Would be good to add calorie count too
Stop the surveys to then make people pay
I’ve had enough of companies using the same approach: steal idea from a free app, create ad on social, survey after downloading app, free trial, subscription. F off! Message to other users: use Yuka
Idioma
Falta cambia idiomas
Ivy: Processed Food Scanner price by country
An annual subscription costs $28.24 in New Zealand and $39.99 in the United States — 1.4× more for the same thing. Below is the going rate for each plan in every country that sells it — the middle price of what the app charges there, in the country's own currency with the dollar equivalent beneath it.
| Country | Weekly | Monthly | Annual |
|---|---|---|---|
| Australia | A$7.99$5.59 | A$14.99$10.48 | A$49.99$34.96 |
| Canada | — | CA$12.99$9.15 | CA$49.99$35.20 |
| Germany | — | — | €34.99$39.67 |
| Ireland | €5.99$6.79 | €9.99$11.33 | €34.99$39.67 |
| Italy | — | — | €34.99$39.67 |
| New Zealand | NZ$9.99$5.64 | NZ$19.99$11.29 | NZ$49.99$28.24 |
| Portugal | — | — | €34.99$39.67 |
| Spain | — | — | €34.99$39.67 |
| United Kingdom | — | £8.99$11.89 | £29.99$39.67 |
| United States | — | $9.99 | $39.99 |
Ivy: Processed Food Scanner FAQ
- Is Ivy: Processed Food Scanner free?
- Yes. The app and its basic features are free, in all 10 countries it sells in. Premium features are paid: they start from $9.99 (US), across 2 subscriptions.
- How much does Ivy: Processed Food Scanner cost per month?
- Pro Access is $9.99 (US). The annual plan works out cheaper per month: $19.99 – 49.99 a year.
- Does Ivy: Processed Food Scanner have a free trial?
- Yes — free trials of 3 days or 7 days (US), depending on the plan.
- Where is Ivy: Processed Food Scanner cheapest?
- An annual subscription costs NZ$49.99 (≈$28.24) in New Zealand and $39.99 in the United States, its cheapest and dearest countries.
- What are the best alternatives to Ivy: Processed Food Scanner?
- Calorie Counter + (4.8 from 301,421 reviews, premium from $6.99), The Body Coach Workout Planner (4.8 from 43,739 reviews, premium from $14.99) and Olive: Food & Cosmetic Scanner (4.8 from 41,179 reviews, premium from $7.99).
Ivy: Processed Food Scanner download
Last updated 9 days ago.
Ivy: Processed Food Scanner sells in 10 countries. It was released 2 years and 1 month ago, on 28 Aug 2024. It holds a 4.7 rating from 41,062 reviews.
Supports 1 language: English.
How much does Ivy: Processed Food Scanner make?
Third-party estimates for the last 30 days, worldwide — not the store's own figures, which Apple publishes for nobody.
Revenue by plan
- Annual 98%
- Monthly 2%
- Weekly 0%
Revenue by country
- United Kingdom 51%
- United States 25%
- Canada 9%
- Ireland 7%