HUGO BOSS - Premium Fashion
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HUGO BOSS - Premium Fashion

The Official HUGO BOSS App

HUGO BOSS AG

How much does HUGO BOSS - Premium Fashion cost?

Prices are current as of 8 Sept 2026.

HUGO BOSS - Premium Fashion has no in-app products on record in the United States.

10+ alternatives to HUGO BOSS - Premium Fashion

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Rating / 54.74.84.74.94.74.84.94.94.63.4
Reviews14K91K48K39K33K20K7.6K6K4K364
Released2009201920122016201120182022201820192020

HUGO BOSS - Premium Fashion reviews

4.7 out of 5, based on 14,216 reviews.

What people like

  • Customer service fixes issues quickly
  • Clothing quality lasts a long time
  • Free returns make shopping easy

What they complain about

  • App crashes and payment fails often
  • Wishlist items disappear or duplicate randomly
  • Sale colors are misleadingly listed
  • Search results show irrelevant products
★★★★★ United Kingdom · v4.18.0 · 23 Jan 2022

Great service.

Aside from the great quality clothing, I love how easy it is on the Hugo Boss site to buy and return any unwanted items free of charge via their courier service.

— Pablothebear

★☆☆☆☆ United Kingdom · v4.61.0 · 12 Aug 2026

Worthless

When originally released the royalty program offered some good benefits, now even if you spend £5K per year to maintain level 4 you get no meaningful benefits

— V-neo

★★★★☆ France · v4.30.0 · 27 Oct 2024

Bug dans les favoris quand le produit est indisponible

Bonjour, dans l’ensemble l’application est top cependant il y a un bug dans les Favoris, je m’explique: quand des articles ne sont plus disponibles ou en rupture, ni l’image ni le nom du produit n’est affichée dans favoris et on ne peut pas les supprimer non plus.

— xDarkio

★★☆☆☆ United Kingdom · v4.55.0 · 29 May 2026

Not good enough

Won’t accept debit or credit card payment, only Apple Pay and PayPal. Cant see the order I’ve placed or my past orders, just get an error code. Not good enough.

— Heedtheba

★★★☆☆ United Kingdom · v4.52.0 · 19 Apr 2026

Website

Website is very difficult to navigate. Wanted to buy a top in a photo but after 20mins of searching I have given up.

— karlosnoah

★★★★★ United Kingdom · v4.17.2 · 13 Jan 2022

Boss Discounts for clothes

Excellent purchase but have to be quick to get your size, great value for money for quality Boss Clothes. Efficiency online in my account.

— Lee Chester

★☆☆☆☆ United Kingdom · v4.59.0 · 27 Jul 2026

Delivery

Awful delivery process paid for express shipping yet it was not even shipped on the day it was suppose to of arrived

— fake don’t work

★★★★☆ United Kingdom · v4.20.5 · 28 Nov 2023

Great app receipts for in store purchases would make it perfect

Would be great if you could see e receipts for item purchased in store where the membership card has been scanned.

— Tricross07

★★☆☆☆ Germany · v4.55.0 · 19 May 2026

Favoriten / Wunschliste lässt sich nicht löschen

Favoriten / Wunschliste lässt sich nicht löschen

— Eduard !

★★★☆☆ Germany · v4.51.0 · 26 Mar 2026

Fast gut

An sich funktioniert die App wie sie soll. Sie hat jedoch zwei Bugs, die meiner Meinung nach schon längst hätten abgeschafft werden sollen. Erstens: egal ob man markiert dass man angemeldet bleiben soll oder nicht, man muss sich immer wieder anmelden. Zweitens und meiner Meinung viel störender: wenn man Artikel in der Wunschliste hat und es diese dann nicht mehr im Angebot gibt, lassen sich diese nicht mehr aus der Liste entfernen. Somit habe ich eine Nutzlose Liste, weil sie leere Felder enthält und diese sich nicht löschen lassen…

— vitormartinx

★★★★★ United Kingdom · v4.16.6 · 22 May 2021

Simplicity to order quality garments

Great app, simple to use. Shopping at a touch of a button at its best

— Paul Buckley

★☆☆☆☆ United Kingdom · v4.56.0 · 7 Jun 2026

App is rubbush

The Boss App is complete garbage, none of the discounts work and you do not receive any of the benefits stated, really poor from a company like Boss. Obviously German design quality does not extend to App’s!!!

— Mrdwalton

★★★★☆ Germany · v4.19.2 · 6 Nov 2022

Female snd male icons are wrong

Hey guys, not sure if you’re aware or not, but the icon shown at the left top of your app is wrong for women and men. You’re showing the “Venus mirror” for men and vice versa.

— Miryna08

★★☆☆☆ United Kingdom · v4.52.0 · 16 Apr 2026

Sign in again please

It’s frustrating that even after a few days of not having the app open you have to sign in with email all over again. Sign in with faceID works after you’ve logged into the account which seems silly if you’re just going to sign people out.The whole point of an app on your personal phone is to have a secure app you can easily access, improve the sign in experience please

— SkorpionNinja

★★★☆☆ United Kingdom · v4.31.2 · 30 Jan 2025

A Reasonable app with a couple of issues.

The app is easy to use and is clearly layed out. There are a couple of negatives, one being that when you select your item size it will automatically put the item into your basket which is frustrating and the other one being that if you put something on your wishlist and you logout and then login again and comeback to your wishlist it duplicates the items, meaning you have 2 of the same item on your wishlist. A glitch I’m sure, hopefully they’ll notice this and fix this issue.

— LDP75

★★★★★ United Kingdom · v4.16.6 · 16 May 2021

Amazing

Great clothes and services

— Ed0-14

★☆☆☆☆ United Kingdom · v4.48.0 · 21 Feb 2026

It’s a hoax

A scam. All vouchers they provide are useless as they don’t apply to a checkout but a basket. Add or remove a product, or unknowingly have one item on sale in the basket and you’ve lost your voucher.

— mattukcan

★★★★☆ France · v4.17.2 · 26 Nov 2021

Badges boss

Parfois trop badge,parfois pas assez

— fl83&

★★☆☆☆ Germany · v4.41.0 · 2 Dec 2025

Updates?

Ständig wird man aus dem Account geworfen. Ich versteh es nicht.

— Puschkin93

★★★☆☆ United Kingdom · v4.19.9 · 1 May 2023

Rate the app, not the store

Noticed many people rating the store and brand but not the app. That doesn't help development or fixing bugs in the app. For me the app is rather disorganised and inconsistent. For example, I was looking for a gilet. Searched gilet. An odd assortment of gilet in beige suede and a few jackets, some t-shirts, but not the gilet range I was looking for. Had to take the long way and scroll for ages through the app until I found what I wanted.

— Wulwyn1

★★★★★ United Kingdom · v4.16.6 · 14 May 2021

Boss is the Best

Easy to use website and when the delivery was delayed I received a free voucher to use online. Great service

— Agi Anna Davy D

★☆☆☆☆ United Kingdom · v4.31.2 · 19 Feb 2025

No functionality

Can’t click on any options, app doesn’t recognise my login details and ‘forgot password’ doesn’t send out an email. Search function also doesn’t work, get ‘demandware error 0’ I just want to be able to see my previous orders and browse items and the app won’t let me do either.

— Whateverwhocareswhatmynickname

★★★★☆ France · v4.16.7 · 3 Jul 2021

Commande

Commande OK Attends bonne livraison

— Isa-Tunes

★★☆☆☆ United Kingdom · v4.30.0 · 12 Nov 2024

Fix the Bugs!

This app is buggy! Apple Pay doesn’t work. Attempting to use a Debit card for payment results in an error. The only payment option that works is PayPal. Also, if you try and update your wish list to remove a product that’s been discontinued it doesn’t work. So many bugs! Fix your app please.

— Anglo-Apulian

★★★☆☆ United Kingdom · v4.18.6 · 12 Jun 2022

Not user friendly

Struggle every time I use the website. Not very easy to use or navigate.

— Jon424242

★★★★★ United Kingdom · v4.16.3 · 25 Jan 2021

Top stash

It’s the only clothes I choose to wear last long and look good

— Thebigdoglimited

★☆☆☆☆ United Kingdom · v4.31.2 · 31 Jan 2025

Needs fixed

I've stopped buying from boss. This app needs fixed. It can't even differentiate between shoes and trainers. If I want to shop for office shoes I do not want to see trainers and running shoes

— GazzaaaaaC

★★★★☆ France · v4.16.6 · 8 May 2021

Qualité de la confection !

Jamais déçu, une coupe parfaite.

— Mario Corse

★★☆☆☆ United Kingdom · v4.18.4 · 26 Apr 2022

Has broken for me

Can no longer use app as I get error message in cart saying cannot call method “getcustom” of null.

— Jonnosul12

★★★☆☆ Germany · v4.18.5 · 20 May 2022

Fehlermeldung auf dem iPhone 12 Pro Max

Ich brauche eigentlich nichts in den Warenkorb legen und warten bis ein Artikel wieder in meiner Größe ( L ) verfügbar ist, wird sowieso wieder eine Fehlermeldung kommen und alles im Warenkorb ist weg, ist schon 10 mal passiert, auch wenn ich es in die Wunschliste lege wird eine Fehlermeldung kommen und alles aus der Wunschliste verschwinden, ich schlafe eine Nacht drüber und überlege mir ob ich einen Artikel wirklich haben möchte, bevor ich ihn dann kaufe und wieder zurückschicke weil er mir vielleicht doch nicht so gefällt oder nicht ganz passt, ich trage gerne Hugo Boss, eigentlich schade, ihr habt ein Haufen Geld, bekommt es aber nicht hin.

— Langsam ist genug

★★★★★ United Kingdom · v4.16.3 · 23 Jan 2021

Excellent App

Excellent app would highly recommend

— peo j

★☆☆☆☆ United Kingdom · v4.23.0 · 6 Apr 2024

Very slow

The app is unbelievably slow. Whenever you save items in your favourites, it always somehow becomes unavailable but when you search for the item, it is available. Completely put me off buying anything!

— Yusuf yoza

★★★★☆ France · v4.15.3 · 11 Aug 2020

Très bien, un axe de progrès

Fluide, sobre, rapide, moderne. Manque juste le filtre « disponible en magasin » vers chez soi. Cela permettrait de faire du vrai repérage avant de retrouver les articles dans son magasin habituel.

— none69100

★★☆☆☆ United Kingdom · v4.16.7 · 28 May 2021

Cannot view anything

After the most recent update to the Hugo Boss app for iPad I have found that when I select a product from the list, I can only see the top 20% of the image of the product. It is therefore impossible to see what is offered for sale in its full form using the app. I am using an iPad Pro 11’.

— Mark4785

★★★☆☆ United Kingdom · v4.17.0 · 15 Aug 2021

Zoom in

Can you add functionally to zoom in on the app? I have to go to website via browser to zoom into images and product description

— Akash__Sharma

★★★★★ United Kingdom · v4.16.2 · 5 Jan 2021

Hugo boss cap

Perfect for my golf outings

— F1 matt.g

★☆☆☆☆ United Kingdom · v4.17.2 · 26 Dec 2021

Awful

Site keeps removing items from basket. Keeps asking you to add payment details again. Keeps asking you to log in again. Hasn’t applied my 10% first order discount. So frustrated I stopped shopping any more.

— bdjdkahzj

★★★★☆ France · v4.15.3 · 2 Aug 2020

.

Application qui m’hérite une mise à jour impossible de payer avec Apple Pay. Sinon l’ergonomie est top

— boss77300

★★☆☆☆ United Kingdom · v4.16.6 · 12 May 2021

sizes

The size chart is maddening! I expect to be returning these items,,,,

— TheGreavesMachine

★★★☆☆ Ireland · v4.16.7 · 3 Jun 2021

Philip

The advertising of sale items leaves an awful lot to be desired. Having an item in the sale but then when you select a colour to find out that is not in the sale is misleading at best and false advertising at worst. I would have purchased more items but got majorly browned off finding items that were in the sale but on selecting the colour to find out they are not. Boss pay heed as the people whom you are targeting do not take kindly to false advertising !!

— PTN99

★★★★★ United Kingdom · v4.16.2 · 2 Jan 2021

Great Service

Having experienced some difficulties with my order the customer service team resolved my problem professionally and in good time. Great service

— Franlotte

★☆☆☆☆ United Kingdom · v4.17.1 · 6 Nov 2021

Quality

Quality of some stuff is really cheapk

— aaaakutas

★★★★☆ Netherlands · v4.6.0 · 26 Jul 2018

Prima app

Werkt prima. Goed overzicht van alle producten. enige minpunt is dat je alleen met creditcard betalen kunt. Optie voor ideal als betalingsmiddel zou ideaal zijn.

— coppez

★★☆☆☆ United Kingdom · v4.16.4 · 11 Mar 2021

Website

This does not work well on an I pad, tried to order some other chinos but the sizes were not for trousers. Viewing of products on I pad is poor.

— par4710

★★★☆☆ United Kingdom · v4.16.2 · 19 Jan 2021

Order

Website kept crashing very frustrating

— Wigley1968

★★★★★ United Kingdom · v4.16.2 · 6 Dec 2020

Polo Shirts

Excellent choice

— Shearer 09

★☆☆☆☆ United Kingdom · v4.17.1 · 22 Oct 2021

App doesn’t allow you to reset password

App doesn’t allow you to reset password so useless if you have ever registered in the past as link just doesn’t work

— S..l

★★★★☆ Spain · v4.6.0 · 10 Jul 2018

Va perfecta

Por lo general bien, pero no me deja añadir productos a la cesta. Cuando lo intento se me cierra la aplicación.

— CeHacheHache

★★☆☆☆ United Kingdom · v4.15.3 · 25 Jul 2020

Don’t waste your time!

Worst app ever. It doesn’t let me ordering! Spent 40 mins trying to figure out how to order but kept telling me my adress was wrong!? They lost my £300.

— Manu3325666

★★★☆☆ Ireland · v4.15.6 · 7 Oct 2020

Easy to navigate but crashes

Great App regarding the goods for sale but had lots of problems when it came to payment. Worked eventually.

— Damo1970

HUGO BOSS - Premium Fashion FAQ

Is HUGO BOSS - Premium Fashion free?
Yes. The app is free, in all 15 countries it sells in, and it sells nothing inside it.
Does HUGO BOSS - Premium Fashion have a free trial?
No. None of its offers (US) come with a free trial.
What are the best alternatives to HUGO BOSS - Premium Fashion?
G-STAR Premium Denim (4.8 from 91,331 reviews), FRASERS.com (4.7 from 48,312 reviews) and Flannels (4.9 from 39,095 reviews).

HUGO BOSS - Premium Fashion download

Last updated 0 months ago.

HUGO BOSS - Premium Fashion sells in 15 countries. It was released 16 years and 10 months ago, on 14 Nov 2009. It holds a 4.7 rating from 14,216 reviews.

Supports 8 languages: English, Danish, Dutch, French, German, Italian, Spanish, Swedish.

How much does HUGO BOSS - Premium Fashion make?

Third-party estimates for the last 30 days, worldwide — not the store's own figures, which Apple publishes for nobody.

Revenue < $5,000
Downloads 8K
Open the full HUGO BOSS - Premium Fashion analytics Revenue and downloads month by month, all 15 countries split out, and every product's share and trend