Indigo
Books, Gifts & Toys
How much does Indigo cost?
Prices are current as of 8 Sept 2026.
Indigo has no in-app products on record in the United States.
10+ alternatives to Indigo
| Indigo |   Save-On-Foods |   Dynamite: Online Fashion |   Ardene - Top Fashion Trends |   Simons - A Fashion Destination | |
|---|---|---|---|---|---|
| Rating / 5 | 4.5 | 4.4 | 4.8 | 4.8 | 4.2 |
| Reviews | 21K | 54K | 42K | 32K | 962 |
| Released | 2013 | 2014 | 2017 | 2019 | 2017 |
Indigo reviews
4.5 out of 5, based on 20,575 reviews.
What people like
- New design looks clean and nice
- Apple Wallet support for membership cards
- Fast and easy to find books
- Great for checking local store stock
What they complain about
- Login often fails or acts buggy
- App crashes and freezes constantly
- Shopping lists get lost after updates
- Checkout process is confusing and broken
? It’s a good app??
The question marks in the title because I don’t get why other people are complaining. Logging in with Shopify is fine, my wishlist items and order history transferred over. Seems a bit faster than before too. Very solid for organizing what you’re planning on reading next.
Horrible
The updated app is absolutely horrible. 10x worse than the old one
Issues with the latest version
I would like to mention that the latest version of Indigo app has lots of bugs. Whenever I want to search for a title, after reviewing some titles, an error occurs. Please check the bugs.
Great App, One Feature Missing
The Indigo app is intuitive, responsive, and easy to navigate. Finding books is quick and seamless, and the overall user experience is well designed. However, there appears to be a technical issue with the Account section. When I tap the Account tab, the view loads as a completely blank page and the authentication/login interface never renders. This prevents me from signing in or accessing any account-related features. I’d also recommend adding Apple Wallet integration for Plum Plus. Currently, there doesn’t appear to be an option to add the Plum membership card to Apple Wallet. Having the Plum Plus readily available in Apple Wallet would make in-store use much more convenient.
Very glitchy
The new upgraded app is so glitchy! I have to constantly close and reopen it, to the point that im not even buying anything because it keeps making redo things over and over again in the cart. What’s the point of the app if it makes everything more work!? Indigo is going to lose out on sales if they don’t fix it
Much needed update
App is so much easier to use and user friendly. Love the update
Why shopify
I refuse to use a 3rd party login using Shopify.
Awful App
How is it possible in 2026 to make an app this bad? Logging in never works, it doesn't accept Apple Pay, and I can't use saved credit cards? Embarrassing, honestly. EDIT--the company responded and made a massive upgrade to the app, which no longer sucks! Sorry guys now I feel bad :(
Not a fan -can’t Souter the way I used to
I liked the new look of the app after the layout change, however recently the ability to filter further seems to be gone. To be specific, I used to go to Books > Manga > LGBTQ+ or Romance to filter for the category/genre I specifically wanted to read, filtered by release date so I can preorder or purchase volumes releasing in the current month (seeing how Manga as a singular category is massive) but now when I go to Books > Manga, I get the entire catalog. And even if I use release date, I can’t see the books that I know for a fact are releasing in that month. Not loving this change at all, it’s frustrating and as someone who buys more than 5 volumes at least 2x a month, I’m not loving this change whatsoever
Getting better
The app was completely terrible for 2 years and a major pain to use since it was completely broken by a major update. However since the latest version it seems to be getting better.
Buying books has never been easier
I can find and buy the book I want in seconds.
Horrible
This app is so horrible now, I don’t even have an add to cart button anymore???? All it says, where I assume that button should be, is find a store, and then when I click find a store it opens Google.com, literally what??? I genuinely thought I was losing my mind at first how am I supposed to add books to my cart and what is the point of the find a store button when there is already a check nearby stores option and all the button does it open a Google browser…???? Please fix this ever since the user interface completely changed the app has been so clunky and miserable to use
Good… overall
The app is well organized and enjoyable to browse through, but everytime I try to view items on sale it says the items cannot be found. My app is up-to-date.
Not A Fan Of This Update
The interface isn’t the greatest and it’s a little weird to navigate through. The worse part I find in my opinion about this update is that I can’t see the exact inventory numbers of the locations. I prefer seeing the stores inventory and making my decision to go there and pick it up in person rather than buying online and doing an instore pick up. It’s tedious to have to keep setting each and every single nearby location to see if a store has availability or not also NOT a fan that it’s with Shopify👎🏼
APP
Don’t really like the new revisions of taking away the availability in a brick and mortar store. I don’t shop online but I do want to know what store I can go to, to buy what I want. Please change back, and change back to landscape instead of portrait
App upgrade is great!
I've been exploring the app, and it works really well! It’s fast, looks great, and makes shopping feel simple and convenient. I really like it!
New update sucks
So many issues with the new app. Books added to my cart say Out Of Stock seconds after adding (when the item page says in stock, and it’s a preorder). It does this with every single item. Can’t move anything from saved later to cart because all of those are “out of stock” too. No they aren’t!
App update
I’m totally for an app update, however why didn’t Indigo consider transferring what was in my cart over after the update…kind of annoying. Also I keep adding books to my saved for later and they only add some and then when I keep trying to add the rest it deletes the others that are there off. Anyways…point is I’m writing this review so people can get on fixing these errors. I’m also scared to try to use my birthday discount soon when the app isn’t acting properly.
Does not re-size screen for iPad
It is 2026. Apps which re-size automagically for the capabilities of the client device have been around for more than a decade. Come on Indigo, it is in your power to make it easier for the customer to give you their money. Take a page from Ed Mirvish.
Love the update!
Excellent update. Very intuitive and easy to use without seeming busy. Seamless experience.
Changed authentication
At one point it logged me out and now want me to use a third party service to login. Why? Did they sell our data to that third-party?
Meh
Things are good, good brands won’t let me sign in, soooo buggy and annoying
Good app, but can be frustrating!
I have the app on my iPad and it's great for ordering or checking if a book is in stock at a nearby store. The design is nice and easy to use, and has a "quick add" feature I love and wish they would add to the main site. I've noticed that the app does not seem to sync with the main site, so you have to keep an eye on it and update your cart/wish list manually (hopefully that bug will get sorted out in the future). My only caveat with the app is that finding and browsing book genres is not straightforward like on the site. You get options like 'Bargain Books', 'Heather's Picks', 'Featured Authors', 'Most Anticipated Books', etc., instead of being able to go to something like 'Books'>'Science and Nature'>'Science' and browse. Since I like to browse my fave genres often to see what's new and on sale, this was really frustrating for me. So although I still use the app, I went back to a browser and the website for browsing books.
New app is awesome
Loving the easy maneuvering,find it easier to find what I need and quicker
Search function unusable
Tried to search for a book using the exact title “The Savage Detectives” by Roberto Belano and the only search results I got were e book trash. Had to go to my wish list and click on a different book by the same author, “2666,” and then click on the author’s name and scroll through his other titles to find the book I wanted.
.
so laggy
NEW UPGRADES
After updating the app, I’m quite pleased with some new features. The graphics and product display is much more appealing. The app speed appears to have improved immensely as well. Thanks for the glitch fixes!
Forcing us to sign in with Shopify now has ruined your app for me
This deserves a no star review. I am very disappointed There was no warning. No choice. My list is not accessible so I’ll buy less or will buy elsewhere entirely now. The worst customer experience Indigo!
Looks nice too bad it doesn’t work
Downloaded the app because the webpage wasn’t working but the app was just as bad. On the webpage I filled out all my info over an over for the place order button to not work and if I refreshed it cleared the fields of course On the app when I go to “my bag” and press the proceed to checkout button it asks me to sign in again (even though I already did) and if I try anyway it either clears the fields and makes me type in my info again, takes me to a random page in the setting, or one time it actually gave me an error page. Anyway, since I was unable to checkout with indigo my business went to Amazon. Not a plug, i never shop with Amazon but your app is doo doo
Apple Wallet Support
Finallyyy the app has Apple wallet support for my membership card. It’s also so much quicker to navigate through the app now. Well done Indigo.
Update ruined EVERYTHING!!!
I had several lists of books that I've been collecting for some time. Most recommendations are from videos I've seen or conversations I've had. Never bothered saving a video because I had the book saved here. The latest update wiped that out. My main saved list and one other was spared but everything else was lost. Needless to say, I'm devastated. I wouldn't even know where to begin to try to recover what was lost😭
Create account bug
Trying to create an account for the first time by linking a plum rewards card I have had for a couple of years. Doesn’t allow me to create an account- bug states “Something went wrong, but we are working hard to fix it”
LOML
I LOVE INDIGO
New update sucks
I’m deleting the app as it is now useless. I’m not logging in with shopify…
Great customer service
Talked shaketta and she was nice and pleasant
App downgrade
I would have said this app was well designed and useful - but the recent upgrade is atrocious. Book covers are cut off in the individual page view - which makes it seem like a poorly designed high school project. As well, it’s a series of pop ups, and navigating it is much less intuitive. As someone who purchases a lot of books, this has actually stopped me from purchasing through Indigo.
Indigo FAQ
- Is Indigo free?
- Yes. The app is free, in all 139 countries it sells in, and it sells nothing inside it.
- Does Indigo have a free trial?
- No. None of its offers (US) come with a free trial.
- What are the best alternatives to Indigo?
- Save-On-Foods (4.4 from 53,520 reviews), Dynamite: Online Fashion (4.8 from 42,077 reviews) and Ardene - Top Fashion Trends (4.8 from 31,840 reviews).
Indigo download
Last updated 1 month ago.
Indigo sells in 139 countries. It was released 12 years and 11 months ago, on 15 Oct 2013. It holds a 4.5 rating from 20,575 reviews.
Supports 1 language: English.
How much does Indigo make?
Third-party estimates for the last 30 days, worldwide — not the store's own figures, which Apple publishes for nobody.