Workhorse Social Media Planner
Strategize & Plan Your Content
How much does Workhorse Social Media Planner cost?
Prices are current as of 7 Oct 2026.
7 subscriptions from $9.99
In the United States, Workhorse Social Media Planner has 7 subscriptions priced $9.99 – 199.99.
| Subscription | Period | Price |
|---|---|---|
| Workhorse Planner | Monthly | $9.99 |
| Workhorse Planner (Pro) | Monthly | $14.99 |
| Emerald Profile | Monthly | $19.99 |
| Workhorse Planner (Premium) | Monthly | $19.99 |
| Workhorse Planner | Annual | $84.99 |
| Workhorse Planner (Pro) | Annual | $124.99 |
| Workhorse Planner (Premium) | Annual | $199.99 |
3 one-time purchases from $1.99
In the United States, Workhorse Social Media Planner has 3 one-time purchases priced $1.99 – 29.99.
| Product | Price |
|---|---|
| 1 Credit | $1.99 |
| 8 Credit Bundle | $9.99 |
| Unlimited Credits | $29.99 |
See what Workhorse Social Media Planner costs in all 175 countries →
10+ alternatives to Workhorse Social Media Planner
| Workhorse Social Media Planner |   Sintra: AI Employees |   Voicepal: your AI Ghostwriter |   Mysocial: Content Intelligence |   Routinsie: Daily Planner |   Loomly |   Momentum: Energising Habits |   Sublime Internet |   Bento for Creators |   Set the Pace |   URLgenius Creator | |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Rating / 5 | 4.7 | 4.6 | 4.8 | 4.6 | 3.1 | 4.0 | 3.2 | 4.2 | 4.2 | 4.6 | 5.0 |
| Reviews | 315 | 3.9K | 1.9K | 530 | 293 | 179 | 79 | 73 | 46 | 22 | 11 |
| Released | 2025 | 2024 | 2023 | 2018 | 2025 | 2017 | 2025 | 2024 | 2024 | 2025 | 2025 |
| Monthly price | $14.99 | $48.49 | $9.99 | $19.99 | $5.99 | — | — | — | — | — | — |
| Annual price | $124.99 | $186.99 | $89.99 | $199.99 | $48.00 | — | — | — | — | — | — |
The going rate for each plan in United States, in its own currency, shaded from the cheapest price on the row to the dearest. Plans fewer than four in ten of the priced apps sell are left out.
Workhorse Social Media Planner reviews
4.7 out of 5, based on 315 reviews.
What people like
- Great for organizing content ideas
- Easy to find social media managers
- Very detailed weekly planning tool
What they complain about
- Hard to add your location
- Grid planner photos keep glitching
- Seems you must buy a course
BUY IT NOW!!
I feel like if I could have dreamt of an app this would be it, it’s like you’re own coach within the app!
Disappointing
Downloaded after seeing Julia post on TikTok her slides and how you could make carousels in the app. None of the texts are available, so you have to make everything in canvas or something and upload. Kind of defeated the purpose for me. There’s so much extra stuff I didn’t need as a business owner. I ended up cancelling my subscription immediately.
i do like the planner but
imo it's a bit pricey for if you want to use the planner only. i had to pay 9,99€ bc for some reason it didn't convert 9,99$ to the usual € amount (which is always less than usd) and 9,99€ a month is a lot for a planner. it would be really nice if there were an option to only use the planner if you don't need any of the other features (hiring a social media manager etc). i also want to give a little credit, though. i reported a bug in the app and it was visibly fixed in the next update, which was really nice! :)
just use Notion instead
An option to have a free trial would have prevented me from leaving this review, but since I paid for my hard-earned money for the app, I feel compelled to share that I canceled my subscription after less than a day. AI seems inferior to anything I can already do in other AI tools I use... The planner itself is just a pretty branded calendar template. I can use Notion for free and do everything that this app does there, and more, free of charge. Personally, I wanted to support the creator but did not find any substantial value in this product.
The app is free to download, but not free to use
You have to sign up for their course which is $275 in order to use the app and be matched
Perfect
Love you Julia xoxo
Deleted my captions 😭
I tried using the desktop version to plan my carousel post. I had all the pics uploaded and wrote a caption for each slide. When I changed the scheduled date and went back to review it, all the writing and prep I had done was gone 😭😭 I didn’t back it up either. Would be a great feature but I can’t trust fully planning without a backup notes file for all my captions. Or would love to know as a user if our work gets backed up to a cloud and there’s a way to recover it.
Grid planner issues
I am really liking this app but the grid planner will not stop glitching. Photos will not stay in place, photos I delete reappear, when I add photos others vanish.
Unable to get past the first page.
I cannot add my location to use the app further than the first screen. I’ve tried manually, I’ve re-downloaded, I re-started my phone. Would love to be able to use it even explore this app but unfortunately cannot.
The best way to plan content
I love how detailed this digital planner is for planning out my weekly content! It’s perfect!
Can’t use without payment?
There’s no way to trial the app, just expects an immediate payment. There’s loads of free planners out there on websites like canva and notion. I wouldn’t bother with this.
It is a very good app
It is a really good and organized way to plan my content. I just wish i could customize what type of content I am trying to film instead of only having a few selections 💕
10/10 no notes
I have downloaded so many damn planning apps and have never looked back at them past MAYBE 2 times. I am obsessed with this. Julia crushed it, every detail, and the juice she gives in it??? Puhhhlease. It's seriously unmatched I am SOOOO grateful. I could cry. Thank you. Sincerely a type C girly who has 90000 ideas and now a clear and enjoyable way to execute and organize them🫶
Broken (promises)?
I was expecting exactly what’s shown in the description and images above but when I logged in, all I could do was press a “plan now” button that takes me to the “pay now” screen. Literally - that’s all you can do. Not trial period. No test drive. And asa far as I can tell - no mention whatsoever of the whole “swipe through portfolios” and “get matched with opportunities” features shown in the description. I don’t think they’re trying to bait and switch us. I’m a Julia fan and don’t think that’s her style - maybe there was a glitchy update or something?
LOVE LOVE LOVE
10/10. i’m an avid planner and need to have everything mapped out and this organizes it within a central point. i manage content for companies as well as my person account. perfect for planning. i will say this is a perfect planner for organizing thoughts, ideas, and strategies. i still use another app to schedule the post or i post manually. My only note: would love to see a shot list addition here!!
Expected better!
The app is too buggy. Phone and desktop versions don’t integrate simultaneously. The UI for the desktop version shouldn’t be open to public yet. It’s also weird that when you move a scheduled post to a different day, the accompanying story ideas don’t move with it. Honestly, it’s too time consuming to make changes. The app looks pretty and offers great ideas and space for content creators to plan specifics but its functionality is extremely lacking at this point in time.
LOVE THE APP. . Manifesting a desktop version ✨
Tbh; the efficiency and effectiveness of the apps features are top tier. The only thing I suggest is for a desktop version of the app that connects to the mobile version. I do more of my content planning + creation on my Mac for the bigger screen. Otherwise: Workhorse is everything you need to plan your most successful outcomes.
Rubbish app. Really disappointed
The app sucks. $9.99 a month for access when I could buy a planner as a one off payment and use that
Loveeeeee this planner
It’s honestly the perfect social media content planner app, I love the way it’s laid out! I wish we could access the digital planner on desktop, hopefully that will be available in the future!
A waste of money
A trial of some sort would’ve been helpful… this was difficult to figure out and not worth it.
5 stars but some requests
Giving this 5 stars bc it literally has so much potential and I am a fan of Julia’s work. I would love to use this for my content creation and would like to let her know my suggestions!!! 1.) Need to be able to go to an already passed day on the “tasks” and check off things. Right now it says (past date) and is greyed out. 2.) need to be able to add more than just one content post per day to the planner. Perhaps create a “done” button after inputting your info so that u can obvi move onto the next one. 3.) describe/give suggestions for the pillars 4.) optional notifications reminders to post! I believe in you Julia! Keep it up!
What’s the point of it
I join to get hired as a smm or to at least schedule and organise my content but it won’t let me in unless I buy a $270 course ? lol thanks but no
1000/10 RECOMMEND
I originally used Workhorse to find a social media manager and was seriously impressed by how easy and fast it was to connect with great candidates. The Instagram planning and layout tool is also a HUGE bonus - it’s super helpful for keeping my content organized and on-brand!! Highly highly highly recommend for all your social media needs!
Couldn’t validate my location for my life
Love Julia’s work and branding and content so I was super excited to download and use the app, except that I couldn’t actually put my location (literally London) and adding the allow automatically would just keep loading forever. Then every time I had to close the app I’d have to login back and I got stuck in the same step. This is a massive user painpoint that should be fixed ASAP because it’s preventing people from actually using the app
10/10!!!!!
One of the best digital planners I’ve ever used, you can tell someone in social media created it 🙌🏼 I saw Julia using it in one of her YouTube videos so I downloaded it and gave it a try and it really is so helpful! I never write reviews but this is one of my new favorite ways to strategize and plan content so thank you Julia!!
Doesn’t work
Has such immense potential to be great but you’re lucky if it works. It’s always glitching and no one responds to emails or messages.
Workhorse Social Media Planner price by country
A monthly subscription costs $13.73 in Qatar and $22.50 in Colombia — 1.6× more for the same thing. Below is the going rate for each plan in every country that sells it — the middle price of what the app charges there, in the country's own currency with the dollar equivalent beneath it.
| Country | Monthly | Annual | One-time |
|---|---|---|---|
| Afghanistan | $14.99 | $124.99 | — |
| Albania | $17.99 | $149.99 | — |
| Algeria | $14.99 | $124.99 | — |
| Angola | $14.99 | $124.99 | — |
| Anguilla | $14.99 | $124.99 | — |
| Antigua And Barbuda | $14.99 | $124.99 | — |
| Argentina | $14.99 | $124.99 | — |
| Armenia | $17.99 | $149.99 | — |
| Australia | A$22.99$16.66 | A$199.99$144.92 | — |
| Austria | €17.99$20.92 | €149.99$174.41 | — |
| Azerbaijan | $17.99 | $149.99 | — |
| Bahamas | $14.99 | $129.99 | — |
| Bahrain | $14.99 | $129.99 | — |
| Barbados | $17.99 | $149.99 | — |
| Belarus | $17.99 | $149.99 | — |
| Belgium | €17.99$20.92 | €149.99$174.41 | — |
| Belize | $14.99 | $124.99 | — |
| Benin | $17.99 | $149.99 | — |
| Bermuda | $14.99 | $124.99 | — |
| Bhutan | $14.99 | $124.99 | — |
| Bolivia | $14.99 | $124.99 | — |
| Bosnia & Herzegovina | €17.99$20.92 | €149.99$174.41 | — |
| Botswana | $14.99 | $124.99 | — |
| Brazil | R$99.90$19.59 | R$799.90$156.84 | — |
| British Virgin Islands | $14.99 | $124.99 | — |
| Brunei Darussalam | $14.99 | $124.99 | — |
| Bulgaria | €17.99$20.92 | €149.99$174.41 | — |
| Burkina Faso | $14.99 | $124.99 | — |
| Cambodia | $14.99 | $129.99 | — |
| Cameroon | $17.99 | $149.99 | — |
| Canada | CA$19.99$13.98 | CA$179.99$125.87 | CA$2.99$2.09 |
| Cape Verde | $14.99 | $124.99 | — |
| Cayman Islands | $14.99 | $124.99 | — |
| Chad | $14.99 | $124.99 | — |
| Chile | CLP 17,990$19.47 | CLP 149,990$162.36 | — |
| China | CN¥98.00$14.56 | CN¥898.00$133.43 | — |
| Colombia | COP 69,900$22.50 | COP 599,900$193.09 | — |
| Congo | $14.99 | $124.99 | — |
| Congo, Democratic Republic | $14.99 | $124.99 | — |
| Costa Rica | $14.99 | $124.99 | — |
| Cote Divoire | $17.99 | $149.99 | — |
| Croatia | €17.99$20.92 | €149.99$174.41 | — |
| Cyprus | €17.99$20.92 | €149.99$174.41 | — |
| Czech Republic | CZK 399.00$19.15 | CZK 3,490.00$167.47 | — |
| Denmark | DKK 129.00$20.06 | DKK 999.00$155.37 | — |
| Dominica | $14.99 | $124.99 | — |
| Dominican Republic | $14.99 | $124.99 | — |
| Ecuador | $14.99 | $124.99 | — |
| Egypt | EGP 799.99$15.62 | EGP 6,999.99$136.72 | — |
| El Salvador | $14.99 | $124.99 | — |
| Estonia | €17.99$20.92 | €149.99$174.41 | — |
| Fiji | $14.99 | $124.99 | — |
| Finland | €17.99$20.92 | €149.99$174.41 | — |
| France | €17.99$20.92 | €149.99$174.41 | — |
| Gabon | $14.99 | $124.99 | — |
| Gambia | $14.99 | $124.99 | — |
| Georgia | $17.99 | $149.99 | — |
| Germany | €17.99$20.92 | €99.99$116.27 | — |
| Ghana | $17.99 | $149.99 | — |
| Greece | €17.99$20.17 | €149.99$168.15 | — |
| Grenada | $14.99 | $124.99 | — |
| Guatemala | $14.99 | $124.99 | — |
| Guinea-bissau | $14.99 | $124.99 | — |
| Guyana | $14.99 | $124.99 | — |
| Honduras | $14.99 | $124.99 | — |
| Hong Kong | HK$118.00$15.05 | HK$888.00$113.27 | — |
| Hungary | HUF 6,990$22.36 | HUF 59,990$191.89 | — |
| Iceland | $17.99 | $149.99 | — |
| India | ₹1,499.00$15.76 | ₹8,900.00$93.57 | — |
| Indonesia | IDR 249,000$14.22 | IDR 1,999,000$114.20 | — |
| Iraq | $14.99 | $124.99 | — |
| Ireland | €17.99$20.92 | €149.99$174.41 | — |
| Israel | ₪49.90$16.52 | ₪449.90$148.97 | — |
| Italy | €17.99$20.92 | €149.99$174.41 | — |
| Jamaica | $14.99 | $124.99 | — |
| Japan | ¥2,500$16.28 | ¥20,000$130.22 | — |
| Jordan | $14.99 | $124.99 | — |
| Kazakhstan | KZT 8,990.00$19.78 | KZT 69,990.00$154.00 | — |
| Kenya | $17.99 | $149.99 | — |
| Kosovo | €17.99$20.92 | €149.99$174.41 | — |
| Kuwait | $14.99 | $124.99 | — |
| Kyrgyzstan | $14.99 | $129.99 | — |
| Lao Peoples Democratic Republic | $14.99 | $129.99 | — |
| Latvia | €17.99$20.92 | €149.99$174.41 | — |
| Lebanon | $14.99 | $124.99 | — |
| Liberia | $14.99 | $124.99 | — |
| Libya | $14.99 | $124.99 | — |
| Lithuania | €17.99$20.92 | €149.99$174.41 | — |
| Luxembourg | €17.99$20.92 | €149.99$174.41 | — |
| Macao | $14.99 | $124.99 | — |
| Macedonia | $14.99 | $124.99 | — |
| Madagascar | $14.99 | $124.99 | — |
| Malawi | $14.99 | $124.99 | — |
| Malaysia | MYR 69.90$17.17 | MYR 599.90$147.40 | — |
| Maldives | $14.99 | $124.99 | — |
| Mali | $14.99 | $124.99 | — |
| Malta | €17.99$20.92 | €149.99$174.41 | — |
| Mauritania | $14.99 | $124.99 | — |
| Mauritius | $17.99 | $149.99 | — |
| Mexico | MX$299.00$17.69 | MX$2,499.00$147.87 | — |
| Micronesia | $14.99 | $124.99 | — |
| Moldova | $17.99 | $149.99 | — |
| Mongolia | $14.99 | $124.99 | — |
| Montenegro | €12.99$15.10 | €119.99$139.52 | — |
| Montserrat | $14.99 | $124.99 | — |
| Morocco | $14.99 | $124.99 | — |
| Mozambique | $14.99 | $124.99 | — |
| Myanmar | $14.99 | $124.99 | — |
| Namibia | $14.99 | $124.99 | — |
| Nauru | $14.99 | $124.99 | — |
| Nepal | $17.99 | $149.99 | — |
| Netherlands | €17.99$20.92 | €99.99$116.27 | €1.99$2.31 |
| New Zealand | NZ$29.99$17.54 | NZ$229.99$134.50 | — |
| Nicaragua | $14.99 | $124.99 | — |
| Niger | $14.99 | $124.99 | — |
| Nigeria | NGN 24,900.00$18.78 | NGN 199,900.00$150.76 | — |
| Norway | NOK 199.00$21.63 | NOK 1,490.00$161.96 | — |
| Oman | $14.99 | $124.99 | — |
| Pakistan | PKR 3,900$14.07 | PKR 34,900$125.87 | — |
| Palau | $14.99 | $124.99 | — |
| Panama | $14.99 | $124.99 | — |
| Papua New Guinea | $14.99 | $124.99 | — |
| Paraguay | $14.99 | $124.99 | — |
| Peru | PEN 69.90$20.87 | PEN 599.90$179.07 | — |
| Philippines | ₱999.00$15.98 | ₱7,990.00$127.80 | — |
| Poland | PLN 69.99$18.87 | PLN 699.99$188.68 | — |
| Portugal | €17.99$20.92 | €149.99$174.41 | — |
| Qatar | QAR 49.99$13.73 | QAR 499.99$137.36 | — |
| Romania | RON 79.99$17.70 | RON 699.99$154.87 | — |
| Russia | RUB 1,290.00$15.12 | RUB 9,990.00$117.06 | — |
| Rwanda | $14.99 | $124.99 | — |
| Sao Tome & Principe | $14.99 | $124.99 | — |
| Saudi Arabia | SAR 59.99$16.00 | SAR 499.99$133.33 | — |
| Senegal | $17.99 | $149.99 | — |
| Serbia | €17.99$20.92 | €149.99$174.41 | — |
| Seychelles | $14.99 | $124.99 | — |
| Sierra Leone | $14.99 | $124.99 | — |
| Singapore | SGD 19.98$15.86 | SGD 179.98$142.84 | — |
| Slovakia | €17.99$20.92 | €149.99$174.41 | — |
| Slovenia | €17.99$20.92 | €149.99$174.41 | — |
| Solomon Islands | $14.99 | $124.99 | — |
| South Africa | ZAR 299.99$18.70 | ZAR 2,499.99$155.86 | — |
| South Korea | ₩25,000$18.67 | ₩199,000$148.62 | — |
| Spain | €17.99$20.92 | €149.99$174.41 | — |
| Sri Lanka | $14.99 | $124.99 | — |
| St. Kitts and Nevis | $14.99 | $124.99 | — |
| St. Lucia | $14.99 | $124.99 | — |
| St. Vincent & The Grenadines | $14.99 | $124.99 | — |
| Suriname | $14.99 | $129.99 | — |
| Swaziland | $14.99 | $124.99 | — |
| Sweden | SEK 199.00$20.75 | SEK 1,495.00$155.89 | — |
| Switzerland | CHF 14.00$17.28 | CHF 100.00$123.46 | — |
| Taiwan | NT$490.00$15.57 | NT$3,990.00$126.79 | — |
| Tajikistan | $14.99 | $129.99 | — |
| Tanzania | TZS 39,900.00$15.09 | TZS 349,900.00$132.30 | — |
| Thailand | THB 499.00$15.17 | THB 4,990.00$151.67 | — |
| Tonga | $14.99 | $124.99 | — |
| Trinidad and Tobago | $14.99 | $124.99 | — |
| Tunisia | $14.99 | $124.99 | — |
| Turkey | TRY 799.99$16.49 | TRY 6,999.99$144.30 | — |
| Turkmenistan | $14.99 | $124.99 | — |
| Turks and Caicos | $14.99 | $124.99 | — |
| Uganda | $17.99 | $149.99 | — |
| Ukraine | $17.99 | $149.99 | — |
| United Arab Emirates | AED 59.99$16.35 | AED 499.99$136.24 | — |
| United Kingdom | £14.99$19.83 | £119.99$158.72 | £9.99$13.21 |
| United States | $14.99 | $124.99 | $9.99 |
| Uruguay | $14.99 | $124.99 | — |
| Uzbekistan | $14.99 | $129.99 | — |
| Vanuatu | $14.99 | $124.99 | — |
| Venezuela | $14.99 | $124.99 | — |
| Vietnam | ₫499,000$19.30 | ₫3,999,000$154.65 | — |
| Yemen | $14.99 | $124.99 | — |
| Zambia | $17.99 | $149.99 | — |
| Zimbabwe | $17.99 | $149.99 | — |
Workhorse Social Media Planner FAQ
- Is Workhorse Social Media Planner free?
- Yes. The app and its basic features are free, in all 175 countries it sells in. Premium features are paid: they start from $9.99 (US), across 7 subscriptions and 3 one-time purchases.
- How much does Workhorse Social Media Planner cost per month?
- Emerald Profile is $9.99 – 19.99 (US). The annual plan works out cheaper per month: $84.99 – 199.99 a year.
- Does Workhorse Social Media Planner have a free trial?
- No. None of its offers (US) come with a free trial.
- Where is Workhorse Social Media Planner cheapest?
- A monthly subscription costs QAR 49.99 (≈$13.73) in Qatar and COP 69,900 (≈$22.50) in Colombia, its cheapest and dearest countries.
- What are the best alternatives to Workhorse Social Media Planner?
- Sintra: AI Employees (4.6 from 3,935 reviews, premium from $48.49), Voicepal: your AI Ghostwriter (4.8 from 1,902 reviews, premium from $9.99) and Mysocial: Content Intelligence (4.6 from 530 reviews, premium from $7.99).
Workhorse Social Media Planner download
Last updated 3 days ago.
Workhorse Social Media Planner sells in 175 countries. It was released 1 year and 9 months ago, on 4 Jan 2025. It holds a 4.7 rating from 315 reviews.
Supports 1 language: English.
How much does Workhorse Social Media Planner make?
Third-party estimates for the last 30 days, worldwide — not the store's own figures, which Apple publishes for nobody.
Revenue by plan
- Monthly 75%
- Annual 17%
- One-time 8%
Revenue by country
- United States 76%
- Canada 7%
- United Kingdom 5%
- Australia 3%