Colour Varia
Color Fashion & Style Palettes
How much does Colour Varia cost?
Prices are current as of 25 Oct 2026.
Colour Varia has no in-app products on record in the United States.
10+ alternatives to Colour Varia
| Colour Varia |   Palette - Color Analysis |   Vivaldi Color Analysis |   Color Analysis - StyleIt AI |   Unboxed: #1 Sneakerhead App |   Show My Colors: Color Palettes |   Color Analysis: Season Palette |   My Color Palette |   My Color Analysis AI |   Warmspring - AI Color Analysis |   Color Analysis AI | |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Rating / 5 | 4.5 | 4.3 | 4.3 | 4.4 | 4.4 | 4.7 | 4.5 | 3.8 | 3.8 | 3.9 | 4.5 |
| Reviews | 199 | 4.1K | 2.8K | 1.3K | 980 | 905 | 775 | 616 | 68 | 29 | 20 |
| Released | 2023 | 2024 | 2024 | 2024 | 2017 | 2021 | 2025 | 2019 | 2025 | 2024 | 2024 |
| Weekly price | — | $5.99 | — | $5.99 | — | — | $12.99 | — | — | — | — |
| Monthly price | — | — | $8.00 | $7.99 | — | — | $19.99 | $2.99 | — | — | — |
| Annual price | — | $29.99 | $18.00 | $19.99 | — | — | $29.99 | $14.99 | — | — | — |
| One-time price | — | $14.99 | $6.00 | — | — | $4.99 | — | $8.99 | — | — | — |
The going rate for each plan in United States, in its own currency, shaded from the cheapest price on the row to the dearest. Plans fewer than four in ten of the priced apps sell are left out.
Colour Varia reviews
4.5 out of 5, based on 199 reviews.
What people like
- Helps match outfits for different occasions
- Easy to use and user friendly
- Scanner helps combine clothing pieces well
What they complain about
- Paid users can't get hex codes
- Camera feature crashes constantly when used
- Cannot delete colors you have created
Great app!
A really smart, useful and easy to use app for colour matching!
Not working
When I try to do anything on the app scan I color anything it doesn’t let me do anything
Can’t delete a created color
App is quite buggy. No way to delete colors you have created.
I like it...
I paid for the subscription and it's not showing me my hex codes.
Great app for color matching
Really love this app. I am a fashionista who loves colors and its been great to have this option to best find the colors that suit us. Very user friendly.
App crashes
Every time you take a photo it crashes.
Confusing for personal use
Brought the app so that I could figure out what colours suit me. It explains things but it felt more like a course. I just wanted simple colour choices/ options for me that might suit me. Its no different for me when googling vs using this app! I feel I wasted my money. I will watch youtube videos if there is about it app and try navigating it again
Fantastic experience
I'm passionate about fashion, but I prefer straightforward apps. This one has pleasantly surprised me since I downloaded it a week ago. It's easy to use, yet effective in suggesting color combinations and outfit choices. Using the scanner feature has even boosted my confidence in experimenting with different colors.
App Crashes
This app seems so interesting and I came across it on Instagram. There’s one HUGE problem though…it crashes every time I select anything. I can’t actually use it. I would gladly give it a higher rating if I could use it. Please update the app!
Makes a lot of sense!
This app is really clever, I’m really enjoying using it to pair colours together when I’m getting dressed or shopping etc but mostly I’ve been using it for my artwork. I’m an illustrator and it helps me choose colours that work together and help my illustrations feel well balanced and in harmony. Very happy, would recommend 👍
App Keeps Crashing 😢
Every time I try to scan a color on a clothing item, it keeps crashing and kicking me out of the entire app. Everything else I try to do keeps giving me an error. Only thing that works up to a point is scanning my face. Tried restarting my phone, deleting and reinstalling the app, but nothing works. Hope this gets fixed.
Highly Recommend!!
This app delivers what it promises, and finally gives me the answers to my questions, I’ve never understood how the seasonal approach works on me being either blue or yellow, and I never liked the colours it gave me. The app finally gave me my colours and being able how to dial my outfits up and down in contrast is such a smart idea, I can’t believe this hadn’t clicked before. The scanner feature is handy for those hard-to-match items and it’s made me more comfortable trying out different colours. It’s all grounded in science and logic which really gives me confidence 💖
App crashes when camera is launched.
Every time I use the camera function to try to scan a color the app crashes
Spring/Summer wardrobe
It's easy to use & helps to pick outfits for different occasions - great when shopping for a new spring/summer wardrobe. The scanner is great for combining different pieces. I’m experimenting more with colors now!! Great App!!
Camera feature does not work properly
Camera feature not working
Love this!!
So after fiddling a little I figured out how to rename and delete palates. What a fun tool for putting together some very interesting combinations.
Doesn’t relate to your skin tone at all.
Pointless app. Doesn’t tailor to your skin tone or colours. Don’t waste your money. Lots of basic prerecorded content. I feel like I’ve been duped.
Tried app for the first time and love it!
I love dressing up in colors all year round and the app creates these beautiful color harmonies for me by scanning my face and my favorite clothing items and accessories! You can even choose your favorite colors and the app will create color harmonies from your favorite colors! This app is a must!
Terrible app
You pay for the app and then You have to pay another subscription to use the app!? Trash. I want my money back!!!
Creative
I love experimenting with different colors and this app has given me the opportunity to do just that.
If you’re trying to find your color season, just don’t.
Dumbest app ever
Fascinating & Easy
This is an amazing tool that taught me a lot and is so useful in everyday day life. It has helped me understand my current wardrobe pieces and use them in different ways. I can’t imagine going shopping without it in hand.
False advertisement?
1 star unless I can get this issue fixed. Paid the 12.99 so that I can get the hex code. Unless there is something I’m missing, I paid for nothing, no hex codes provided.
Colour Varia FAQ
- Is Colour Varia free?
- Yes. The app is free, in all 175 countries it sells in, and it sells nothing inside it.
- Does Colour Varia have a free trial?
- No. None of its offers (US) come with a free trial.
- What are the best alternatives to Colour Varia?
- Palette - Color Analysis (4.3 from 4,080 reviews, premium from $3.99), Vivaldi Color Analysis (4.3 from 2,801 reviews, premium from $6.00) and Color Analysis - StyleIt AI (4.4 from 1,326 reviews, premium from $5.99).
Colour Varia download
Last updated 2 years ago.
Colour Varia sells in 175 countries. It was released 2 years and 10 months ago, on 4 Dec 2023. It holds a 4.5 rating from 199 reviews.
Supports 1 language: English.
How much does Colour Varia make?
Third-party estimates for the last 30 days, worldwide — not the store's own figures, which Apple publishes for nobody.