Pastel Friends
GamesFamilyCasual

Pastel Friends

Dress Up Game

SeyeonSoft Co., Ltd.

How much does Pastel Friends cost?

Prices are current as of 4 Oct 2026.

10 one-time purchases from $1.99

In the United States, Pastel Friends has 10 one-time purchases priced $1.99 – 2.99.

ProductPrice
Cat : Fantasy$1.99
Goblin : Face$1.99
Goblin : Outfit$1.99
Half : Face$1.99
Pink Brown : Outfit$1.99
Plum Blossom : Outfit$1.99
Rabbit : Casual$1.99
Sea : Face$1.99
No Ads$2.99
Sea : Fantasy$2.99

10+ alternatives to Pastel Friends

Pastel FriendsPurrfect SpiritsJibi Land : Princess CastlePicrew OC Maker & PFPAnime Princess Dress Up GameCharacter MakerLovely Doll! - Dress Up GameBlack Lollipop -Dress Up GameストーカーカノジョMyLittleStarPowerpuff Yourself
Rating / 54.44.74.64.74.64.44.74.54.84.13.8
Reviews8.3K130K43K36K24K15K15K6.9K6.4K2K1.7K
Released20192017202020242021202020252021202320192018
One-time price$1.99$1.99$1.99——$1.99$1.99——$1.99—

The going rate for each plan in United States, in its own currency, shaded from the cheapest price on the row to the dearest. Plans fewer than four in ten of the priced apps sell are left out.

Pastel Friends reviews

4.4 out of 5, based on 8,322 reviews.

What people like

  • Super cute characters and graphics
  • Great for relaxing and making stories
  • Many hair and face customization options
  • In-app purchases are very cheap

What they complain about

  • Characters and saves keep disappearing
  • App crashes or shows black screen
  • You can only dress one character
  • Music is too loud with no mute
★★★★★ United States · v1.6.8 · 19 Aug 2026

The game is so fun and cute😊I❤️ it so much

This game is like where we all make friends and always have fun

— Lillyis897

★☆☆☆☆ Japan · v1.6.7 · 25 Apr 2026

すみません文句です😭

広告はないのに画面切り替わる時遅すぎません? あと、パステルガールは服とドレスとズボン、など、別れていますがこれは服一択というのはどういう事でしょう? 顔に合わせて体型が小さすぎて悲しいです… 楽しいのは楽しいので入れてもいいと思います

— ならたやたわた、

★★★★☆ United States · v1.6.3 · 27 Sept 2025

I love this game but…

Hi there! My name is Danielle and I downloaded this game thinking i’de reallllllllly like it. And well, I did. Just, I like to listen to music while I work on whatever I’m doing and when I open the game it was LOUD. And I tried to look for a button to turn off the gameplay music but it wasn’t there. SO PLEASE!!! PLEASE PLEASE PLEASE, in your next update make it so the music can be turned down, or shut off completely. Other than that, I definitely recommend downloading this game.

— >*/-?..F3MT4NYL..! \*<

★★☆☆☆ United States · v1.6.7 · 17 Jul 2026

More inclusive hairs please

This app is so cute but I really wish there were more hair textures and hairstyles for those textures as well.

— Confidential Blossom

★★★☆☆ United States · v1.6.7 · 6 Jun 2026

Meh

The graphics are plain and cute and I like that, but I don’t think it works for this game. Everyone said it would be a great game and then I tried it and it could use some help. There aren’t enough option and I would definitely be more likely to recommend Pastel Girl. I think this game would be fine for the people who like it, but it’s not for me.

— LillyPotter3578

★★★★★ United States · v1.6.7 · 14 Jul 2026

THIS GAME IS SO FUN!!!

I love this game so much! But the categories don’t have that many options. Sometimes when I make a character, it needs something, but the game doesn’t have it. So I recommend that you should add more options to the game. Also, I think most of the clothes are too plain. Like add some PATTERNS to them!

— Joey (a GIRL)

★☆☆☆☆ Australia · v1.6.3 · 5 Oct 2025

Don’t get this app

This app is just terrible! This app will not let you do ANYTHING EXCEPT dress one yes,one person up and when you’re done it will only make you dress the same person up ! How ding dang ridiculous! So, for your own sake DO NOT GET THIS APP and if you have this app DELETE IT RIGHT NOW! Thank you for listening to me and I hope you don’t get this app bye!TY

— Please listen to this report

★★★★☆ United States · v1.6.3 · 14 Jul 2025

Restore purchases is not working

I had this game for maybe 3 or 4 years and then my phone was damaged and I had to get a new one, I recently found the game again and downloaded it again. I pressed the “Restore Purchases” button in the shop and even after closing out the app and opening it again my past purchases were still not there. I had bought 4 maybe 5 packs when I had it before and it was connected to my apple play account, so I see no reason why it wouldn’t work to Restore them. Honestly I’m upset about it I truly enjoy the game an d it’s fun and relaxing to play and the clothes are cute and pretty. Other then this problem I would truly recommend this game to anyone who enjoys dressing things up.

— Froggy<33

★★☆☆☆ Canada · v1.6.2 · 20 Mar 2025

Dumb enough 🤬

When I was making a avatar my when I finished a new one my old one got deleted! That is not fair right?😭😭😭😭😭😭😭 do not get

— mabigonia

★★★☆☆ United States · v1.6.6 · 2 Dec 2025

It slays like demon slayer

One of the best games from dress up game i have them all its so good

— Slay x family

★★★★★ United States · v1.6.7 · 21 Jun 2026

The cutest game ever 💛🩵🩷

I’m in love with this game it’s super cute and kawii and I love when it makes a beeping sound it’s sooooothing I really hope you guys make more games like this.!!!!!! >;)

— 5 star review 🌟🌟🌟🌟🌟

★☆☆☆☆ Vietnam · v1.6.2 · 13 Dec 2024

Không vào được

Không vào được Mong shop sửa

— hânko chan nè

★★★★☆ United States · v1.6.3 · 27 Jun 2025

Love it

It so good

— F f JH Hi

★★☆☆☆ Australia · v1.4.9 · 8 Oct 2022

Keeps crashing

So what I mean is when I try to put a emoji on my avatars for halloween I keep going to my Home Screen on my Mums phone this dose NOT HAPPEN AT ALL anyways thats all I want to say have a good day/night happy halloween 👻

— dueeeh

★★★☆☆ United States · v1.6.6 · 22 Oct 2025

Cute but…

It’s adorable I own almost every purchasable item however, I wish there was more to the game. Like competitions, styling matches, themes, etc. They can be optional but I’d like there to be more stuff to do than just dress up reset and repeat.

— iron_rose

★★★★★ United States · v1.6.7 · 19 Jun 2026

This is fun

This is a fun game! Love creating characters and making stories with them!! Definitely recommend for OCs!

— Preferably Today

★☆☆☆☆ South Korea · v1.6.2 · 16 Nov 2024

데이터 이전

모르고 지워버려서 다시 깔았는데 데이터 이전이 안돼더라고요 이때까지 꾸민 캐릭터들이 한 순간에 날아갔네요ㅠ

— DBwgdgv@wd@a

★★★★☆ United States · v1.6.3 · 17 May 2025

I love it❤️

It’s really nice it just that when you first enter the game there’s cute clothing on the people but the clothes that they had on really is no in the game

— Nini🛼🏵️

★★☆☆☆ Canada · v1.4.5 · 24 Jul 2022

Not working for me

I was going to download the app and I did. But when I went in the game it crashed seconds after. And don’t know if it’s my phone thats doing it or the app. If it wasn’t for the crashing I would give it 5 stars.

— michaelaca1

★★★☆☆ United States · v1.6.3 · 26 Aug 2025

Great game! But a few new features would be nice

I recently hopped onto this game after a while of being offline of it, and i REALLY miss my old oc’s i made… i kept looking for hours to see if there was a data backup and there was nothing. I wish that there was a way i could let it connect to my ios and know my devices history with the app, i really want my characters back..

— .SOFA.0

★★★★★ United States · v1.6.6 · 8 Mar 2026

Why Pastel Friends is amazing

My friend Indie told me about it so I decided to try it, and BOY! I want to do it every hour! ‘Course I can’t because well, life! BUT OMGOSH U SHOULD GET THIS GAME if ur reading it and DON’T ALREADY HAVE IT! -Eeveelover13

— Eeveelover13

★☆☆☆☆ United States · v1.6.2 · 4 Nov 2024

I’m so upset

I absolutely love this game but I had like 15 characters and one day I go on there and they’re just gone

— aliv156

★★★★☆ United States · v1.6.3 · 9 May 2025

I like it :3

I like all the choices to choose from and pretty much all if it, I helps me create many characters and my oc but I was wondering if you could possibly add some more options like clothing my to hair styles, oh and about the hair styles I was wondering if you could add like dreads or more styles of braids, maybe some more accessorie choices and yeah. Again I love this game, it’s fun and cute! One more thing! Maybe not so much in the buying part or make it less expensive for the little packs of clothing my or hair styles and stuff. Now I’m done lol and thanks for reading! <3

— emery rulez

★★☆☆☆ Vietnam · v1.4.0 · 5 Dec 2021

Ít đồ

Game này ít đồ quá với lại nó bị lỗi nhiều quá.

— Reshiram the legendary pokemon

★★★☆☆ United States · v1.6.2 · 18 Jan 2025

Yasss

I love this game but we need more colors of things and can put more that 1 thing on

— 4 star big fan!!!!!

★★★★★ United States · v1.6.6 · 27 Feb 2026

Just…😭…JUST BEAUTIFUL!

This is a very cute and wonderful game! I love making the characters on here. It makes me very happy when I’ve got nothing to do. PLS keep making awesome games like this one!!! 🫰🏻🩷

— Golden minute🌼🐚

★☆☆☆☆ United Kingdom · v1.6.0 · 10 May 2024

Doesn’t load🥺

I have been deleting all my games just to download this game and it just kicks me out of the loading screen Sorry for any inconvenience OMG

— Omgclub62

★★★★☆ United States · v1.6.2 · 26 Mar 2025

Great but needs more categories

Ive been playing this for years but i miss the rainbow hair. Its kinda weird a tiny inappropriate for kids but needs more categories to find stuff easier. Overall, i love it.

— Walkingtalkingtreeman

★★☆☆☆ Mexico · v1.3.7 · 24 Aug 2021

no se que paso

el juego se ve muy linfo y cute :D peero puse mi guella digital (estoy en apple) y se quedo cargando, no me dejo instalarlo :(

— Mi música es la más padre

★★★☆☆ United States · v1.6.2 · 2 Jan 2025

I wish you could color the clothes

I wish you could color the clothes and have more options and not have to pay for a bunch

— 💛🏳️‍🌈ElytraPlayZ🏳️‍🌈💜

★★★★★ United States · v1.6.6 · 25 Dec 2025

LOvE tHIS GaME sO MUcH

I love this game so much just a few … well not problems just something I want in the game 1 More hair and eye colors. 2 The option to have one color in one eye and a different color in the other. 3 More necklaces. 4 More eye shapes. Thank you for taking your time to read this and please take these suggestions into consideration. Overall this is a wonderful game and deserves 5 stars 😊

— Meredith13161

★☆☆☆☆ Canada · v1.5.7 · 28 Feb 2024

It won’t open

When I downloaded it, it downloaded fine, but when I tried to press it, it took me to a black screen, then my home screen. The same happened with my pastel girl, another game by this developer. Pastel girl worked fine for a couple of months, then one day, I went to press it, and it kicked me out. I am so sad. I genuinely loved that game. And I was looking forward to this one too. Now my hopes are dashed and I have no pastel anything.

— seamusismycat

★★★★☆ United States · v1.6.2 · 4 Mar 2025

Good

Hard to work with because like it says weird things and the eyes are weird and colors are weird too but I a good game but I think you should try it or get the app

— Alli bug 🐞

★★☆☆☆ Vietnam · v1.3.7 · 4 Aug 2021

Game lỗi

Sao mỗi lần mik lưu nhân vật lại lag v hả

— Rey🥺🥺🥺🥺🥺

★★★☆☆ Canada · v1.5.0 · 10 Dec 2022

Would be 5 stars but…

Would make it 5 stars since everything is so cute! But, how do you save characters? If you respond I will give 5 stars! :D

— bonjour *mustache*

★★★★★ United States · v1.6.6 · 24 Dec 2025

honestly adorable!!

this game is filled with a lot of faces, outfits, hair, and more! you can play with the facial expressions to your liking. the hairs are really cute and you can change the colors! this is basically a cuter and more aesthetically appealing version of gacha life. i definitely recommend! baii! :D

— lulubxnny

★☆☆☆☆ Vietnam · v1.5.0 · 2 May 2023

Cute quá🩷🩷🩷

Tuy hay nhưng cho miễn phí vài bộ đồ nha

— playpuppy39

★★★★☆ United States · v1.6.2 · 16 Dec 2024

SO CUTE!!!

i LOVE this game. i love all the diversity, theres so many things to choose from! i love all of the hairstyles and everything about it. one thing id add is making shirts/clothing color adjustable! but i love this game sm!

— theogwawa

★★☆☆☆ Canada · v1.3.0 · 16 Oct 2020

It won’t work

I try to make more then one friend but it won’t work

— -----hi-----

★★★☆☆ Canada · v1.3.6 · 28 Mar 2021

Could’ve been better

I feel like the other app pastel girl that was made by this same company was better is creativity tbh

— IdiotKokichi

★★★★★ United States · v1.6.6 · 15 Dec 2025

REALLY GOOD! one suggestion!

Ok ok so this game is awesome! Once i downloaded this game I was like wowwwww! If you guys get bored alot I definitely recommend this game😙😙😙 it's amazing and there are so many choices to choose from! And hav a suggestion!!! So what if you add something to the option thing where you can put all your characters on the screen? I think you should make that where you can add more than just 3 characters it would be amazing! So I love this game and I hope you enjoy it too😀😀😀 byyyeeeee!!!

— DogsRule9

★☆☆☆☆ Canada · v1.4.0 · 20 Nov 2021

To hard

Is to hard work

— Kute_cat

★★★★☆ United States · v1.6.2 · 21 Oct 2024

Pastel girl

I love this game it helps me relax and i love how cute they are

— Nickyouomehoe

★★☆☆☆ Australia · v1.1.2 · 16 Jan 2020

Fails to purchase

If you can fix this bug, I will rewrite my review and give you five out of five! This is a great app, needs a bit more variety in terms of clothing but that’s about it. My problem lies with the fact that whenever I try to purchase a special pack, it does not work. I have $30 to spend and really want to spend it on this app. However every time I try to get the ribbon pack, it fails to purchase. Please fix!

— CoolChocoCassandra

★★★☆☆ Australia · v1.2.9 · 30 Aug 2020

Keeps disappearing

Hi I really love this game and creating little stories, however recently it has been deleting all of my very hard work ;-;. It keeps deleting the same saves over and over again, I’ve tried making more storage but the app will always crash and I’ll have to make it all over again. If you could tell me if this is a glitch, if it’s a problem on my end or if there’s a limit to how much I can save? (I’m up to 300 character slots and 69 world slots) there’s a lot more slots yet so I’m confused. I’m up to my third time of having to recreate my save files and if you could please tell me if this is a regular issue I’d really appreciate it. Otherwise, amazing game!

— Camille12tree

★★★★★ United States · v1.6.6 · 4 Dec 2025

AMAZING, OMG, BEST DRESS UP GAME EVER!!!

Really nice game, sure there is a few adds here and there but the best dress up game ever, even the other purchases are cheap! Rounded up to $3.00 is the most! I ❤️it!!! Thank you for making this game!!❤️❤️❤️❤️😘

— Kissyfacekiki873❤️

★☆☆☆☆ Canada · v1.4.0 · 18 Nov 2021

What the frick?!

Omg! No! Whf is happening!? I got this game and it said it was free but when it started downloading, it said ‘purchased’. Like, and I can’t cancel it! Please help me!!!

— poodles💩

★★★★☆ United States · v1.6.2 · 28 Aug 2024

it’s a good app but…

it’s amazing i use it all the time, but on the cover it shows things you can’t make at all. the controls are confusing. but it’s an awesome game!

— AnimeA+

★★★☆☆ Australia · v1.2.6 · 4 Aug 2020

Just to let you know,

Love this game but we should be able to make two people at a time❤️

— dogsmagic123

Pastel Friends price by country

A one-time purchase costs $1.61 in Israel and $3.36 in Portugal — 2× more for the same thing. Below is the going rate for each plan in every country that sells it — the middle price of what the app charges there, in the country's own currency with the dollar equivalent beneath it.

Country One-time
Afghanistan $1.99
Albania $1.99
Algeria $1.99
Angola $1.99
Anguilla $1.99
Antigua And Barbuda $1.99
Argentina $1.99
Armenia $1.99
Australia A$2.99$2.08
Austria €1.99$2.24
Azerbaijan $1.99
Bahamas $1.99
Bahrain $1.99
Barbados $1.99
Belarus $1.99
Belgium €1.99$2.24
Belize $1.99
Benin $1.99
Bermuda $1.99
Bhutan $1.99
Bolivia $1.99
Bosnia & Herzegovina €1.99$2.24
Botswana $1.99
Brazil R$12.90$2.47
British Virgin Islands $1.99
Brunei Darussalam $1.99
Bulgaria €1.99$2.24
Burkina Faso $1.99
Cambodia $1.99
Cameroon $1.99
Canada CA$2.99$2.17
Cape Verde $1.99
Cayman Islands $1.99
Chad $1.99
Chile CLP 1,990$2.03
Colombia COP 9,900$2.99
Congo $1.99
Congo, Democratic Republic $1.99
Costa Rica $1.99
Cote Divoire $1.99
Croatia €1.99$2.24
Cyprus €1.99$2.24
Czech Republic CZK 49.00$2.26
Denmark DKK 19.00$2.86
Dominica $1.99
Dominican Republic $1.99
Ecuador $1.99
Egypt EGP 99.99$1.91
El Salvador $1.99
Estonia €1.99$2.24
Fiji $1.99
Finland €1.99$2.24
France €1.99$2.24
Gabon $1.99
Gambia $1.99
Georgia $1.99
Germany €1.99$2.24
Ghana $1.99
Greece €1.99$2.24
Grenada $1.99
Guatemala $1.99
Guinea-bissau $1.99
Guyana $1.99
Honduras $1.99
Hong Kong HK$18.00$2.29
Hungary HUF 999$3.05
Iceland $1.99
India ₹199.00$2.06
Indonesia IDR 39,000$2.18
Iraq $1.99
Ireland €1.99$2.24
Israel ₪4.90$1.61
Italy €1.99$2.24
Jamaica $1.99
Japan ¥300$1.90
Jordan $1.99
Kazakhstan KZT 999.00$2.25
Kenya $1.99
Kosovo €1.99$2.24
Kuwait $1.99
Kyrgyzstan $1.99
Lao Peoples Democratic Republic $1.99
Latvia €1.99$2.24
Lebanon $1.99
Liberia $1.99
Libya $1.99
Lithuania €1.99$2.24
Luxembourg €1.99$2.24
Macao $1.99
Macedonia $1.99
Madagascar $1.99
Malawi $1.99
Malaysia MYR 9.90$2.43
Maldives $1.99
Mali $1.99
Malta €1.99$2.24
Mauritania $1.99
Mauritius $1.99
Mexico MX$39.00$2.14
Micronesia $1.99
Moldova $1.99
Mongolia $1.99
Montenegro €1.99$2.24
Montserrat $1.99
Morocco $1.99
Mozambique $1.99
Myanmar $1.99
Namibia $1.99
Nauru $1.99
Nepal $1.99
Netherlands €1.99$2.24
New Zealand NZ$3.99$2.24
Nicaragua $1.99
Niger $1.99
Nigeria NGN 3,200.00$2.40
Norway NOK 29.00$3.01
Oman $1.99
Pakistan PKR 500$1.81
Palau $1.99
Panama $1.99
Papua New Guinea $1.99
Paraguay $1.99
Peru PEN 9.90$2.88
Philippines ₱129.00$2.06
Poland PLN 9.99$2.57
Portugal €2.99$3.36
Qatar QAR 7.99$2.20
Romania RON 9.99$2.11
Russia RUB 199.00$2.38
Rwanda $1.99
Sao Tome & Principe $1.99
Saudi Arabia SAR 9.99$2.66
Senegal $1.99
Serbia €1.99$2.24
Seychelles $1.99
Sierra Leone $1.99
Singapore SGD 2.98$2.33
Slovakia €1.99$2.24
Slovenia €1.99$2.24
Solomon Islands $1.99
South Africa ZAR 39.99$2.40
South Korea ₩2,200$1.63
Spain €1.99$2.24
Sri Lanka $1.99
St. Kitts and Nevis $1.99
St. Lucia $1.99
St. Vincent & The Grenadines $1.99
Suriname $1.99
Swaziland $1.99
Sweden SEK 29.00$2.89
Switzerland CHF 2.00$2.41
Taiwan NT$60.00$1.88
Tajikistan $1.99
Tanzania TZS 5,900.00$2.23
Thailand THB 79.00$2.35
Tonga $1.99
Trinidad and Tobago $1.99
Tunisia $1.99
Turkey TRY 99.99$2.04
Turkmenistan $1.99
Turks and Caicos $1.99
Uganda $1.99
Ukraine $1.99
United Arab Emirates AED 7.99$2.18
United Kingdom £1.99$2.63
United States $1.99
Uruguay $1.99
Uzbekistan $1.99
Vanuatu $1.99
Venezuela $1.99
Vietnam ₫59,000$2.27
Yemen $1.99
Zambia $1.99
Zimbabwe $1.99

Pastel Friends FAQ

Is Pastel Friends free?
Yes. The app and its basic features are free, in all 174 countries it sells in. Premium features are paid: they start from $1.99 (US), across 10 one-time purchases.
Does Pastel Friends have a free trial?
No. None of its offers (US) come with a free trial.
Where is Pastel Friends cheapest?
A one-time purchase costs ₪4.90 (≈$1.61) in Israel and €2.99 (≈$3.36) in Portugal, its cheapest and dearest countries.
What are the best alternatives to Pastel Friends?
Purrfect Spirits (4.7 from 129,851 reviews, premium from $0.99), Jibi Land : Princess Castle (4.6 from 43,465 reviews, premium from $0.99) and Picrew OC Maker & PFP (4.7 from 35,620 reviews, premium from $1.99).

Pastel Friends download

Last updated 2 months ago.

Pastel Friends sells in 174 countries. It was released 6 years and 9 months ago, on 8 Dec 2019. It holds a 4.4 rating from 8,322 reviews.

Supports 11 languages: English, French, German, Japanese, Korean, Portuguese, Russian, Chinese, Spanish, Thai, Vietnamese.

How much does Pastel Friends make?

Third-party estimates for the last 30 days, worldwide — not the store's own figures, which Apple publishes for nobody.

Revenue < $5,000
Downloads < 5,000
Products on sale 45

Revenue by plan

  • One-time

Revenue by country

  • United States
  • Japan
  • South Korea
  • United Kingdom
Open the full Pastel Friends analytics Revenue and downloads month by month, all 174 countries split out, and every product's share and trend