LifeLock Identity
Identity Theft Protection
How much does LifeLock Identity cost?
Prices are current as of 6 Oct 2026.
7 subscriptions from $11.99
In the United States, LifeLock Identity has 7 subscriptions priced $11.99 – 124.99.
| Subscription | Period | Price |
|---|---|---|
| LifeLock Standard | Monthly | $11.99 |
| LifeLock Advanced | Monthly | $19.99 |
| LifeLock Advantage | Monthly | $22.99 |
| LifeLock Total | Monthly | $34.99 |
| LifeLock Ultimate Plus | Monthly | $34.99 |
| LifeLock Identity Advisor | Annual | $49.99 |
| LifeLock Standard | Annual | $124.99 |
10+ alternatives to LifeLock Identity
| LifeLock Identity |   Aura: Security & Protection |   Via Benefits Accounts |   The Hartford |   Quicken: Budget & Track Money |   LPL Account View | |
|---|---|---|---|---|---|---|
| Rating / 5 | 4.8 | 4.7 | 4.7 | 4.8 | 4.5 | 4.6 |
| Reviews | 237K | 109K | 26K | 12K | 12K | 4.2K |
| Released | 2018 | 2021 | 2011 | 2024 | 2019 | 2019 |
| Monthly price | $22.99 | $19.99 | — | — | $7.99 | — |
| Annual price | $49.99 | $119.99 | — | — | $84.99 | — |
The going rate for each plan in United States, in its own currency, shaded from the cheapest price on the row to the dearest.
LifeLock Identity reviews
4.8 out of 5, based on 237,434 reviews.
What people like
- Gives real peace of mind.
- Monitors dark web for leaks.
- Makes you feel more confident.
What they complain about
- App keeps crashing or closing.
- Login issues and bad support.
- Can't run manual virus scans.
Not secure yet
I keep getting push notifications and when I click them there is nothing to action in the app. Dead push. Dead link. Dead activity. Dead process. Push notifications must be pushing government and military ghost wear and spyware before you, Norton. Political spyware playing with fire with consensus that is untruthful and misinformation at work.
Sign in bug
I’d like to use the app but it times out and defaults back to the sign in page every time you try to create an account.
Keto living
I feel much more confident having Norton Security on
Absolutely woeful
All i want to do is run a manual scan and there is no feature for this action. How am I supposed to get peace of mind if I can’t run a scan after receiving fake threat reports from scammers.
A bit difficult to follow
Needs to be more user friendly can be a bit difficult to understand needs clearer instructions
Keeps Me Safe On-Line
Since installing Norton 360 I have had no issues with hacking or my data being accessed. I am emailed if there are any attempts to do so. Recommend this product.
Sneaky marketing
There was no mention of a payment for this app on the App Store but when I downloaded it I apparently was billed for the app. Norton are a devious company. I have used them for many years . Will look for a different company to deal with. Very upset.
Why enter data again?
Why can’t the mobile app take the information from the windows version? Then we wouldn’t have to enter it manually
Roanne
You keep turning off vpn and i don’t feel safe
Some iPads issue
Want you to send me a number to call 📞
App close automatically
App close automatically and again need to login every 15 mins. Useless app
Good app
Very happy with the app but they should bring in Artificial Intelligence to make it more adaptable and better for the consumer ie when you open the app facial recognition should be instinctive and allow you to see everything there is
Sign in is erratic
Face ID often fails. I keep getting notifications to sign in. I am not sure why it cant remember me at all times unless I reset my phone as I use the same face to open my phone.
Covered
Enjoying being covered
Cannot contact server
This is the go to response the app seems to use. I’ve have tried for over a month and have not yet been able to use the VPN service.
So far so good
Haven’t been using it for long but seems to be doing ok
Could be better
It’s nice to know it’s monitoring dark web… we assume. But what about regular data breaches? Haveibeenpawned is a great website, why can’t this info be incorporated in here? I’d also like to see information and tools to help tighten security and privacy. An internet security company would be great at helping us find our digital footprint and all our old online accounts for us to start deleting our old unused accounts and data. We would pay for that!
Mr Matiu Wi Anania
I’ve never been any happier since having this protection from Norton Antivirus protection for iPhone IOS NORTON 360 Platinum on 3 of my devices as we speak after my iPhone was compromised and me nearly losing all my savings to a scammer who hacked and coerced me into revealing some private information which they helped use to infiltrate my personal bank account details. One has to be very careful these days because these scammers have all the means to infiltrate your personal details here I was thinking I never needed extra protection against these cybersecurity sleuths thinking that IPHONES and their security layer of protection was bullet proof not so I have my ANZ Bank to thank for for if they had not noticed that unusual withdrawal from my bank account and stopped it I would not be in this predicament I am in at this point in time thank you ANZ and Norton antivirus for saving and protecting my devices from here on in it’s certainly worth its weight in gold hopefully. Thanks Norton and ANZ bank
Can not delete primary data
Wow, you can’t delete your own data Norton controls your data. Why can’t i delete my own data. How ridiculous is that. It looks like my data now owned by Norton, somehow ownership of my data changed. So arrogant Norton
Face ID flaw
Good app but even though I have Face ID, it always has message ask for me to sign in with user name and password for security reasons. Face ID has never worked even though Face ID is switched on.
Security
Hi received an email that was so real looking it was supposed to b from EBay though Amazon and it was a receipt for a purchase of an iPhone using my so called Pay Pal account for $699.00 It had a phone number to ring for cancellation of the order .it was a scam! And when I called the ph number I called I knew it was not a business company so hung up they of course rang me back and tried to tell me my cards were compromised and wanted access to my computer but I said no then they said the charge had gone through and was in pending . However I new I was safe with Norton protection and did not panic as I would have . So thank goodness I took the protection out with Norton because scams are very clever.
Can’t login
Unable to log into / create account and technical support was unhelpful.
Ok
Ok
Slowing down my iPhone 12
A hindrance
Great
Great
100%
I’ve always had Norton as my antivirus software & have always been 100% happy with Norton’s protection. I have tried other antivirus programs because I come across a good deal but haven’t really had the same peace of mind Norton gives me. It’s app is easy to navigate on my devices & are so user friendly. I can’t recommend Norton enough.
Norton
Great products now feel totally safe for the first time in 12 years
LifeLock Identity price by country
An annual subscription costs $37.98 in Japan and $61.65 in France — 1.6× more for the same thing. Below is the going rate for each plan in every country that sells it — the middle price of what the app charges there, in the country's own currency with the dollar equivalent beneath it.
| Country | Monthly | Annual |
|---|---|---|
| Canada | — | CA$62.99$44.05 |
| France | — | €54.99$61.65 |
| Japan | — | ¥6,000$37.98 |
| Trinidad and Tobago | — | $49.99 |
| United States | $22.99 | $49.99 |
LifeLock Identity FAQ
- Is LifeLock Identity free?
- Yes. The app and its basic features are free, in all 52 countries it sells in. Premium features are paid: they start from $11.99 (US), across 7 subscriptions.
- How much does LifeLock Identity cost per month?
- LifeLock Advanced is $11.99 – 34.99 (US). The annual plan works out cheaper per month: $49.99 – 124.99 a year.
- Does LifeLock Identity have a free trial?
- No. None of its offers (US) come with a free trial.
- Where is LifeLock Identity cheapest?
- An annual subscription costs ¥6,000 (≈$37.98) in Japan and €54.99 (≈$61.65) in France, its cheapest and dearest countries.
- What are the best alternatives to LifeLock Identity?
- Aura: Security & Protection (4.7 from 109,029 reviews, premium from $15.99), Via Benefits Accounts (4.7 from 26,410 reviews) and The Hartford (4.8 from 12,264 reviews).
LifeLock Identity download
Last updated 2 days ago.
LifeLock Identity sells in 52 countries. It was released 7 years and 10 months ago, on 26 Nov 2018. It holds a 4.8 rating from 237,434 reviews.
Supports 28 languages: English, Arabic, Czech, Danish, Dutch, Finnish, French, German, Greek, Hebrew, Hungarian, Indonesian, Italian, Japanese, Korean, Norwegian Bokmål, Norwegian Nynorsk, Polish, Portuguese, Romanian, Russian, Chinese, Slovak, Spanish, Swedish, Thai, Turkish, Ukrainian.
How much does LifeLock Identity make?
Third-party estimates for the last 30 days, worldwide — not the store's own figures, which Apple publishes for nobody.
Revenue by plan
- Monthly 96%
- Annual 4%
Revenue by country
- United States 99%
- Japan 1%
- Canada 0%
- France 0%