Hypnobirthing: Birth Made Easy
MedicalHealth & Fitness

Hypnobirthing: Birth Made Easy

Pregnant Hypnosis Gentle Labor

Harmony Hypnosis Ltd

How much does Hypnobirthing: Birth Made Easy cost?

Prices are current as of 5 Oct 2026.

2 subscriptions from $12.99

In the United States, Hypnobirthing: Birth Made Easy has 2 subscriptions priced $12.99 – 79.99. It comes with a 7 days free trial.

SubscriptionPeriodPrice
Harmony Premium MonthlyMonthly$12.99
Harmony Premium YearlyAnnualTrial: 7 days$79.99

1 one-time purchase from $8.99

In the United States, Hypnobirthing: Birth Made Easy has 1 one-time purchase priced $8.99.

ProductPrice
Hypnobirthing Premium Forever$8.99

10+ alternatives to Hypnobirthing: Birth Made Easy

Hypnobirthing: Birth Made EasyGentleBirth Pregnancy AppA Hypnobirthing: Zen PregnancyYoggy: pregnancy yoga workoutsBlessed: Pregnancy MeditationMade for This BirthGentleBirth Contraction TimerONA: Hypnobirthing appHypnobirthing Baby Surge TimerHypnoBirthing+The Birth Deck
Rating / 54.64.84.64.54.75.04.74.94.64.75.0
Reviews8131.2K649531492381220113112296
Released20152020201920182021202220212021202120252023
Monthly price$12.99$14.99—————————
Annual price$79.99$39.99—————————
One-time price$8.99$300.00—————————

The going rate for each plan in United States, in its own currency, shaded from the cheapest price on the row to the dearest.

Hypnobirthing: Birth Made Easy reviews

4.6 out of 5, based on 813 reviews.

What people like

  • Helps you stay calm during labor.
  • Great for relaxing and sleeping.
  • Works well even with emergencies.

What they complain about

  • App crashes and won’t open.
  • Voice feels rushed and annoying.
  • Hidden costs confuse buyers.
★★★★★ United States · v3.0.0 · 29 Jul 2021

Amazing hypno coach!!

Listened to it while giving birth, for severL hours, completely had me focused but relaxed and in tune with my body. Had a beautiful birth, her voice was huge for me to stay focused on.

— Karla VH

★☆☆☆☆ United Kingdom · v4.0.9 · 2 Apr 2022

Don’t download

Won’t even open No star

— juju 1000

★★★★☆ United States · v2.1.1 · 22 Dec 2019

Great app

I love the free track that’s provided but wish there was a way to buy single tracks instead of full access

— Jenabee23

★★☆☆☆ United Kingdom · v4.0.9 · 15 Feb 2022

Confusing app, not worth subscription

Annoyed I wasted money on this app. Free there isn’t much content for Hypnobirthing and even paid for there seemed to be only one general Hypnobirthing video and it’s 45 mins long so not very practical. I also found the teacher a bit overbearing but know that’s personal some might find her tone helpful. Much better ones out there. I’d keep searching.

— alicelouise24

★★★☆☆ United Kingdom · v2.1.1 · 1 Mar 2020

Not sure

I have just tried to do the relaxation meditation but I am founding difficult to relax as i feel like the lady who is speaking is doing it very rushed and it’s difficult to follow her. Can someone advise if the Hypnobirthing session is done by the same lady in the same way before I commit to pay?

— metgoa

★★★★★ United States · v3.0.0 · 3 Jul 2021

Pretty sure it works!

I went into preterm labor with my twins and ended up needing an emergency c-section at 31 weeks. I had been listening to these recordings during my second and third trimester- once a week and increasing to 2-3 times/week. I was so calm through the crazy unplanned birth process and I don't think I would have handled it all so well without these recordings!

— A. Brunacini

★☆☆☆☆ United Kingdom · v4.0.4 · 21 Jan 2022

Terrible to cancel

This app is impossible to cancell! Company is trying to claim £50 after 7 day trial which is unacceptable.

— dzizabell

★★☆☆☆ United States · v2.1.1 · 29 Aug 2020

Me

I love births

— whateverhefer

★★★☆☆ United Kingdom · v2.0.2 · 4 Sept 2019

Great app

This app is good although the visualisation is the only free part the rest you have to pay £7.99 subscription. This would be fine for me however I’m reluctant to pay as it only has a title and no description or taster of the recording to know if it is something you definitely want before spending the money. If this option was available I would give it more stars...

— disappointed Smule OG

★★★★★ United Kingdom · v2.1.1 · 31 Jan 2020

Really useful

I bought this app 2 weeks ago at 38 weeks pregnant as wanted to try some hypnobirthing but couldn’t find anything suitable. This has really worked for me - so much so, that every time I listen to the 45 min hypnobirthing programme I am so relaxed I feel as though I have slept through it, only to discover I have woken up immediately after the programme has finished. I’ve had some difficulty sleeping as have been getting more uncomfortable and found that the 20 min programme for this is enough to get me to sleep or put me back to sleep. Now that I’m at 40 weeks I’m using the overdue programme so hope this is just as effective. I seen some comments regarding the accent being off putting. I’m from the UK so didn’t find the pretty generic English accent offputting at all and actually found it relaxing and soothing. For £8 it has been well worth the money for me.

— katiebee20

★☆☆☆☆ United States · v2.1.1 · 10 Dec 2020

App kicks you out

I tried to use the app and it kicked me out every 1-5 minutes. I’ll keep looking for a good hypnobirthing app.

— amb9693

★★☆☆☆ Australia · v2.1.1 · 8 Mar 2020

I expected more content for the price

I definitely feel ripped off after purchasing the full version. The content was ok, but not worth the price tag. Not many tracks at all. Basically 1 for the actual birth and if it didn’t have what you wanted then I guess that’s too bad.

— Narj2

★★★☆☆ United States · v2.0.2 · 13 Mar 2019

Slightly too fast/too loud to relax

I’ve done some sleep meditations in the past was hoping to use this to help keep me calm and visualize during my upcoming labor but it was just too loud (I tend to like quiet voices that blend a little with the back ground) and she spoke a touch too fast that it kind of made me anxious. I went a different route on amazon but that was just based off the free visualization meditation on the app.... maybe the birth portion that you buy is different...

— Nibblet the frog army

★★★★★ United States · v2.1.1 · 29 Jan 2020

Best App!!

Hypnobirthing works!!

— GA 45

★☆☆☆☆ United States · v2.1.1 · 23 Nov 2020

Scam?? Or faulty app?

It worked fine until I paid the $8.99 for the Hypnobirthing audios. As soon as I did that it kept crashing. I deleted the app and reinstalled it multiple times and it kept doing the same thing. So now I’ve paid and cannot use it. It shuts down 5 secs after opening it.. Frustrating...

— roxanatrofin

★★☆☆☆ Canada · v2.0.2 · 14 Jul 2019

Not worth it

The amount of meditions on this app are not worth the $10.99!

— j/n

★★★★★ United Kingdom · v2.0.2 · 27 Oct 2019

Great app, really worth the money

Even though at first I wasn’t sure if I found the voice soothing, the more I listened to it, the more I though it was perfect for me. It’s different from some of the other apps, as it is a lot more practical in helping you deal with each stage of labour, rather than just relaxing, which I though was very important. I listened to the Hypnobirthing track almost every day for the last 10 weeks of my pregnancy and I have to say, it helped me immensely, during my labour. Before listening to it, I was anxious of the unknown, but a couple of weeks in I was no longer nervous, but rather excited to give birth. It really helped me to stay completely calm and relaxed throughout my labour, at no point was I nervous or stressed and I believe it’s all down to listening to this app.

— AldaLaza

★☆☆☆☆ United States · v2.1.1 · 9 Oct 2020

Hidden costs

I wish it would be clear that you pay for the app and then need to pay again to access most of the sessions. When you pay for the app you only get the intro and one meditation which isn’t anything better than you get by googling meditation. Very frustrating and should be made clear initially.

— jessminneapolis

★★☆☆☆ United Kingdom · v1.1.1 · 23 Aug 2018

Not loading

Bought the full version and now it won’t load

— jdeights

★★★★★ United States · v2.0.2 · 3 Sept 2019

I loved this app

I used this app for my first delivery. My son was overdue and I needed to be induced. He was 10lbs 11 oz. I birthed him vaginally, without the use of vacuum and forceps. I felt like this app helped me tap into my inner strength and birth this beautiful boy in about an 8 hour labor. Considering his size and that I was a first time mom, I can’t be anything but grateful for this tool and asset to women during pregnancy and labor. I am now pregnant with my second and am planning to use it all along as well. Thank you Paola for making this app for us!

— Flip directions

★☆☆☆☆ United States · v2.1.1 · 21 May 2020

Crashes

Want to love it, but the app keeps crashing when I try to purchase a session

— hhhhhajauauba

★★☆☆☆ United Kingdom · v1.1.1 · 15 Aug 2018

Hate her voice

Downloaded the free version just to test to see if I like the app. The music is relaxing but I the ladies voice is not very soothing. I think this has stopped me from buying the full app. Have been searching for a good app for birth and this one is ok as the music is great but her voice just puts me off...!!!

— Petunia Winkleberry

★★★★★ United Kingdom · v1.1.1 · 12 Mar 2018

Fantastic app for a calm birth

I love this app by Paola, I used it alongside other relaxation techniques from yoga to prepare for the birth of my second baby and it was wonderful. In particular I like the hypnosis tracks for peaceful sleep and for an overdue baby, but the prep for birth one is also great.

— Conina

★☆☆☆☆ United States · v2.0.2 · 4 Oct 2019

Too much talking

Non stop talking. Do not recommend.

— fubciyd

★★★★★ United Kingdom · v1.1.1 · 26 Dec 2016

I swear by this book/app

I used Paola's Birthing Made Easy hypnobirthing techniques for the labour and birth of my first child almost 3 years ago. My pregnancy yoga teacher recommended it to me. It was brilliant and using the techniques enabled me to have a smooth, quick and controlled birth. It helped me to use my contractions to help me push the baby down and to minimise the pain I experienced. I intended to use the book and app for the birth of my second baby a week ago. However, my daughter arrived 4 weeks early so I hadn't got into it as much as I had hoped! But having already used hypnobirthing once the techniques came back to me even though I had only re-read one chapter of the book and used the app briefly. I would highly recommend Birthing Made Easy and the app is a brilliant addition to the book.

— SophBV

★☆☆☆☆ United States · v2.0.2 · 4 Jun 2019

Doesnt work

Was able to use twice and then it stopped working. Had my baby soon after, so this app proved useless for its intended purpose

— The Hoffmeister

★★★★★ United States · v1.1.1 · 5 Dec 2016

Love the App

I used the Inner Power Hypnobirthing book and CD for the birth of both of my boys. I only wish this App had been developed sooner! I still use Paola's relaxation track, which I have found invaluable over the years to help me revitalize my energy from exhausting days and nights from both children and a demanding job. I am so excited to have access to the relaxation program on the app wherever I go! I have recommended Inner Power Hypnobirthing numerous times, and I look forward to sharing the app with others.

— CAnnMoody

★☆☆☆☆ United States · v2.0.2 · 11 May 2019

Not free

You need to pay to unlock most of this ap...

— ThriftyBabyMomma

★★★★★ United States · v1.0 · 3 Jan 2016

Awesome

Great app for hypnobirthing training

— C_khan

★☆☆☆☆ United States · v2.0.2 · 17 Mar 2019

DONT WAIST YOUR MONEY

A complete waist of $ , it’s the same thing over and over for each session and it does not address birth at all....... pretty pointless.

— just me 42447887544676444

Hypnobirthing: Birth Made Easy price by country

A monthly subscription costs $4.47 in Nigeria and $25.51 in Colombia — 6× more for the same thing. Below is the going rate for each plan in every country that sells it — the middle price of what the app charges there, in the country's own currency with the dollar equivalent beneath it.

Country MonthlyAnnualOne-time
Afghanistan $12.99 $79.99 $8.99
Albania $14.99 $99.99 $9.99
Algeria $12.99 $79.99 $8.99
Angola $12.99 $79.99 $8.99
Anguilla $12.99 $79.99 $8.99
Antigua And Barbuda $12.99 $79.99 $8.99
Argentina $12.99 $79.99 $8.99
Armenia $14.99 $99.99 $9.99
Australia A$19.99$14.38 A$129.99$93.52 A$14.99$10.78
Austria €14.99$17.43 €89.99$104.64 €9.99$11.62
Azerbaijan $12.99 $99.99 $9.99
Bahamas $14.99 $89.99 $9.99
Bahrain $14.99 $89.99 $9.99
Barbados $14.99 $99.99 $9.99
Belarus $14.99 $99.99 $9.99
Belgium €14.99$17.43 €89.99$104.64 €9.99$11.62
Belize $12.99 $79.99 $8.99
Benin $12.99 $99.99 $9.99
Bermuda $12.99 $79.99 $8.99
Bhutan $12.99 $79.99 $8.99
Bolivia $12.99 $79.99 $8.99
Bosnia & Herzegovina €14.99$17.43 €89.99$104.64 €9.99$11.62
Botswana $12.99 $79.99 $8.99
Brazil R$69.90$13.63 R$499.90$97.45 R$59.90$11.68
British Virgin Islands $12.99 $79.99 $8.99
Brunei Darussalam $12.99 $79.99 $8.99
Bulgaria €14.99$17.43 €89.99$104.64 €9.99$11.62
Burkina Faso $12.99 $79.99 $8.99
Cambodia $14.99 $89.99 $9.99
Cameroon $14.99 $99.99 $9.99
Canada CA$17.99$13.04 CA$99.99$72.46 CA$11.99$8.69
Cape Verde $12.99 $79.99 $8.99
Cayman Islands $12.99 $79.99 $8.99
Chad $12.99 $79.99 $8.99
Chile CLP 14,990$16.06 CLP 99,990$107.11 CLP 9,990$10.70
China CN¥98.00$14.56 CN¥598.00$88.86 CN¥58.00$8.62
Colombia COP 79,900$25.51 COP 399,900$127.67 COP 39,900$12.74
Congo $12.99 $79.99 $8.99
Congo, Democratic Republic $12.99 $79.99 $8.99
Costa Rica $12.99 $79.99 $8.99
Cote Divoire $12.99 $99.99 $9.99
Croatia €14.99$17.43 €89.99$104.64 €9.99$11.62
Cyprus €14.99$17.43 €89.99$104.64 €9.99$11.62
Czech Republic CZK 399.00$19.17 CZK 1,990.00$95.63 CZK 249.00$11.97
Denmark DKK 129.00$20.06 DKK 699.00$108.71 DKK 79.00$12.29
Dominica $12.99 $79.99 $8.99
Dominican Republic $12.99 $79.99 $8.99
Ecuador $12.99 $79.99 $8.99
Egypt EGP 299.99$5.89 EGP 3,999.99$78.55 EGP 499.99$9.82
El Salvador $12.99 $79.99 $8.99
Estonia €14.99$17.43 €89.99$104.64 €9.99$11.62
Fiji $12.99 $79.99 $8.99
Finland €14.99$17.43 €89.99$104.64 €9.99$11.62
France €14.99$17.43 €89.99$104.64 €9.99$11.62
Gabon $12.99 $79.99 $8.99
Gambia $12.99 $79.99 $8.99
Georgia $14.99 $99.99 $9.99
Germany €14.99$17.43 €89.99$104.64 €9.99$11.62
Ghana $14.99 $99.99 $9.99
Greece €14.99$17.43 €89.99$104.64 €9.99$11.62
Grenada $12.99 $79.99 $8.99
Guatemala $12.99 $79.99 $8.99
Guinea-bissau $12.99 $79.99 $8.99
Guyana $12.99 $79.99 $8.99
Honduras $12.99 $79.99 $8.99
Hong Kong HK$98.00$12.50 HK$588.00$75.00 HK$68.00$8.67
Hungary HUF 5,990$19.18 HUF 34,990$112.03 HUF 3,990$12.77
Iceland $14.99 $99.99 $9.99
India ₹1,299.00$13.74 ₹7,900.00$83.56 ₹999.00$10.57
Indonesia IDR 249,000$14.10 IDR 1,299,000$73.58 IDR 149,000$8.44
Iraq $12.99 $79.99 $8.99
Ireland €14.99$17.43 €89.99$104.64 €9.99$11.62
Israel ₪44.90$14.92 ₪299.90$99.63 ₪29.90$9.93
Italy €14.99$17.43 €89.99$104.64 €9.99$11.62
Jamaica $12.99 $79.99 $8.99
Japan ¥2,000$12.95 ¥13,000$84.19 ¥1,500$9.71
Jordan $12.99 $79.99 $8.99
Kazakhstan KZT 6,990.00$15.39 KZT 49,990.00$110.07 KZT 4,990.00$10.99
Kenya $14.99 $99.99 $9.99
Kosovo €14.99$17.43 €89.99$104.64 €9.99$11.62
Kuwait $12.99 $79.99 $8.99
Kyrgyzstan $14.99 $89.99 $9.99
Lao Peoples Democratic Republic $12.99 $89.99 $9.99
Latvia €14.99$17.43 €89.99$104.64 €9.99$11.62
Lebanon $12.99 $79.99 $8.99
Liberia $12.99 $79.99 $8.99
Libya $12.99 $79.99 $8.99
Lithuania €14.99$17.43 €89.99$104.64 €9.99$11.62
Luxembourg €14.99$17.43 €89.99$104.64 €9.99$11.62
Macao $12.99 $79.99 $8.99
Macedonia $12.99 $79.99 $8.99
Madagascar $12.99 $79.99 $8.99
Malawi $12.99 $79.99 $8.99
Malaysia MYR 59.90$14.79 MYR 399.90$98.74 MYR 39.90$9.85
Maldives $12.99 $79.99 $8.99
Mali $12.99 $79.99 $8.99
Malta €14.99$17.43 €89.99$104.64 €9.99$11.62
Mauritania $12.99 $79.99 $8.99
Mauritius $12.99 $79.99 $9.99
Mexico MX$299.00$17.66 MX$1,799.00$106.26 MX$199.00$11.75
Micronesia $12.99 $79.99 $8.99
Moldova $14.99 $99.99 $9.99
Mongolia $12.99 $79.99 $8.99
Montenegro €12.99$15.10 €69.99$81.38 €7.99$9.29
Montserrat $12.99 $79.99 $8.99
Morocco $12.99 $79.99 $8.99
Mozambique $12.99 $79.99 $8.99
Myanmar $12.99 $79.99 $8.99
Namibia $12.99 $79.99 $8.99
Nauru $12.99 $79.99 $8.99
Nepal $12.99 $99.99 $9.99
Netherlands €14.99$17.43 €89.99$104.64 €9.99$11.62
New Zealand NZ$24.99$14.70 NZ$149.99$88.23 NZ$14.99$8.82
Nicaragua $12.99 $79.99 $8.99
Niger $12.99 $79.99 $8.99
Nigeria NGN 5,900.00$4.47 NGN 129,900.00$98.32 NGN 14,900.00$11.28
Norway NOK 149.00$16.07 NOK 999.00$107.77 NOK 99.00$10.68
Oman $12.99 $79.99 $8.99
Pakistan PKR 2,900$10.44 PKR 19,900$71.67 PKR 2,500$9.00
Palau $12.99 $79.99 $8.99
Panama $12.99 $79.99 $8.99
Papua New Guinea $12.99 $79.99 $8.99
Paraguay $12.99 $79.99 $8.99
Peru PEN 49.90$14.85 PEN 349.90$104.14 PEN 39.90$11.88
Philippines ₱699.00$11.15 ₱4,990.00$79.60 ₱599.00$9.55
Poland PLN 69.99$18.87 PLN 399.99$107.81 PLN 39.99$10.78
Portugal €14.99$17.43 €89.99$104.64 €9.99$11.62
Qatar QAR 49.99$13.73 QAR 299.99$82.41 QAR 29.99$8.24
Romania RON 69.99$15.48 RON 399.99$88.49 RON 49.99$11.06
Russia RUB 999.00$11.58 RUB 6,990.00$81.05 RUB 799.00$9.26
Rwanda $12.99 $79.99 $8.99
Sao Tome & Principe $12.99 $79.99 $8.99
Saudi Arabia SAR 59.99$16.00 SAR 349.99$93.33 SAR 39.99$10.66
Senegal $12.99 $99.99 $9.99
Serbia €14.99$17.43 €89.99$104.64 €9.99$11.62
Seychelles $12.99 $79.99 $8.99
Sierra Leone $12.99 $79.99 $8.99
Singapore SGD 19.98$15.73 SGD 99.98$78.72 SGD 12.98$10.22
Slovakia €14.99$17.43 €89.99$104.64 €9.99$11.62
Slovenia €14.99$17.43 €89.99$104.64 €9.99$11.62
Solomon Islands $12.99 $79.99 $8.99
South Africa ZAR 249.99$15.63 ZAR 1,499.99$93.81 ZAR 199.99$12.51
South Korea ₩19,000$14.12 ₩110,000$81.76 ₩15,000$11.15
Spain €14.99$17.43 €89.99$104.64 €9.99$11.62
Sri Lanka $12.99 $79.99 $8.99
St. Kitts and Nevis $12.99 $79.99 $8.99
St. Lucia $12.99 $79.99 $8.99
St. Vincent & The Grenadines $12.99 $79.99 $8.99
Suriname $12.99 $89.99 $9.99
Swaziland $12.99 $79.99 $8.99
Sweden SEK 179.00$18.65 SEK 999.00$104.06 SEK 119.00$12.40
Switzerland CHF 12.00$14.83 CHF 80.00$98.89 CHF 8.00$9.89
Taiwan NT$450.00$14.27 NT$2,490.00$78.95 NT$290.00$9.19
Tajikistan $14.99 $89.99 $9.99
Tanzania TZS 29,900.00$11.31 TZS 229,900.00$86.95 TZS 24,900.00$9.42
Thailand THB 499.00$15.18 THB 2,990.00$90.94 THB 299.00$9.09
Tonga $12.99 $79.99 $8.99
Trinidad and Tobago $12.99 $79.99 $8.99
Tunisia $12.99 $79.99 $8.99
Turkey TRY 299.99$6.19 TRY 3,499.99$72.22 TRY 499.99$10.32
Turkmenistan $12.99 $79.99 $8.99
Turks and Caicos $12.99 $79.99 $8.99
Uganda $14.99 $99.99 $9.99
Ukraine $14.99 $99.99 $9.99
United Arab Emirates AED 49.99$13.62 AED 299.99$81.74 AED 34.99$9.53
United Kingdom £12.99$17.58 £79.99$108.24 £8.99$12.17
United States $12.99 $79.99 $8.99
Uruguay $12.99 $79.99 $8.99
Uzbekistan $14.99 $89.99 $9.99
Vanuatu $12.99 $79.99 $8.99
Venezuela $12.99 $79.99 $8.99
Vietnam ₫349,000$13.44 ₫2,499,000$96.23 ₫299,000$11.51
Yemen $12.99 $79.99 $8.99
Zambia $12.99 $99.99 $9.99
Zimbabwe $14.99 $99.99 $9.99

Hypnobirthing: Birth Made Easy FAQ

Is Hypnobirthing: Birth Made Easy free?
Yes. The app and its basic features are free, in all 175 countries it sells in. Premium features are paid: they start from $12.99 (US), across 2 subscriptions and 1 one-time purchase.
How much does Hypnobirthing: Birth Made Easy cost per month?
Harmony Premium Monthly is $12.99 (US). The annual plan works out cheaper per month: $79.99 a year.
Does Hypnobirthing: Birth Made Easy have a free trial?
Yes — a 7 days free trial (US).
Where is Hypnobirthing: Birth Made Easy cheapest?
A monthly subscription costs NGN 5,900.00 (≈$4.47) in Nigeria and COP 79,900 (≈$25.51) in Colombia, its cheapest and dearest countries.
What are the best alternatives to Hypnobirthing: Birth Made Easy?
GentleBirth Pregnancy App (4.8 from 1,175 reviews, premium from $11.99), A Hypnobirthing: Zen Pregnancy (4.6 from 649 reviews) and Yoggy: pregnancy yoga workouts (4.5 from 531 reviews).

Hypnobirthing: Birth Made Easy download

Last updated 1 year ago.

Hypnobirthing: Birth Made Easy sells in 175 countries. It was released 10 years and 11 months ago, on 12 Oct 2015. It holds a 4.6 rating from 813 reviews.

Supports 1 language: English.

How much does Hypnobirthing: Birth Made Easy make?

Third-party estimates for the last 30 days, worldwide — not the store's own figures, which Apple publishes for nobody.

Revenue < $5,000
Downloads < 5,000
Products on sale 3

Revenue by plan

  • One-time
  • Monthly
  • Annual

Revenue by country

  • United States
  • United Kingdom
  • Australia
  • Canada
Open the full Hypnobirthing: Birth Made Easy analytics Revenue and downloads month by month, all 175 countries split out, and every product's share and trend