The Krispy Kreme Rewards App is your ticket to sweet perks, member-only treats, fresh freebies and doughlightful surprises. Sign up to start earning Smiles (our loyalty points) and turn every purchase into a treat.

What’s new? Even more reasons to join. Even more reasons to shop.

We’ve given our loyalty programme a well-deserved refresh, so you can really make the most of every Krispy Kreme mmmoment…

Your rewards, your way:

A FREE Original Glazed doughnut just for signing up

A birthday treat on us

Exclusive competitions with unforgettable, money-can’t-buy prizes

Member-only pricing on your Krispy Kreme favourites

Tailored offers just for you, for every occasion

Collect Smiles (loyalty points) every time you shop

Earn Smiles from selected supermarket box purchases using our code

Upload receipts to claim any missing Smiles

Find your nearest Krispy Kreme shop with ease

Download our Rewards app today and start earning with every visit.

Last collected from the App Store on 9 Oct 2026