AJ Bell: ISA & SIPP investing
How much does AJ Bell: ISA & SIPP investing cost?
Prices are current as of 9 Oct 2026.
AJ Bell: ISA & SIPP investing has no in-app products on record in the United States.
10+ alternatives to AJ Bell: ISA & SIPP investing
| AJ Bell: ISA & SIPP investing |   InvestEngine: ETF Investing |   Standard Life | |
|---|---|---|---|
| Rating / 5 | 4.7 | 4.8 | 4.7 |
| Reviews | 24K | 9.8K | 6.5K |
| Released | 2013 | 2019 | 2011 |
AJ Bell: ISA & SIPP investing reviews
4.7 out of 5, based on 23,647 reviews.
What people like
- Easy to use for beginners
- Low costs help your savings grow
- Good customer service when you need it
What they complain about
- App feels outdated and clunky
- Hard to find specific stock info
- Charges feel too high for you
- App often logs you out randomly
Great platform
Superb service
AI Slop is Creeping in
See various emails but main faults are the disparity between the home screen and my ISA/SIPP and dealing account lead schedules, can no longer top up my ISA using my debit card and I can no longer preload the login with the verification code. All of these worked 6 months ago. Offering me £50 to stop complaining is disingenuous. Fix it
Generally ok
I’d like to be able to toggle between total returns for the accounts and shares and the daily changes. Too many steps to determine how an individual share or whole account is fairing during the day.
Waste of time
Well that’s a disappointing ‘’rebrand and uplift’’. A logo change is about as far as you went. The app and website UX/UI is still ancient. The mobile app is a disgrace really. How in 2026 do you not have any decent user interface or graphs to show performance? How long did you spend on this ‘’rebrand’’ and ‘’improvements to app and website’’ Whatever it was, it wasn’t long enough. What have you actually done? It looks almost exactly the same
What would be helpful…
… would be to show return on investments based on what I actually invest into AJBell rather than excluding dividends from that return. They even do this on accumulating funds, stripping out the retained dividend from the return. What i want to know is what is my total return including dividends, not the much lower figure AJ Bell shows that treats dividends as new money invested by me. Very confusing.
A J Bell recommendation
Easy to use stocks and shares ISA for beginner to experienced with reasonable fees.
Not user friendly
Very difficult to buy stocks. Not at all user friendly . Very expensive
Paul
Tried them all, it must be a difficult business, juggling peoples needs in this world of personal finance. Many people have great expectations, I did, and found AJ Bell try the hardest, and do their best.
“New app”
They have been talking about this “new” app for weeks when get to the day…zero change. Same old busy, ugly app, hard to navigate. Please have a look on the t212 app and learn something from it. Their app is a 10, your app is a 4. The only reason i use it is because of the LISA, otherwise i would dump you like i have done to other apps like your.
Great but data could be better
Would love to have the ability to get earnings and losses data over varied timelines
Makes investment simple
As a new investor at 70 yr old, who has had little surplus cash up to now. I can recommend AJ Bell. Because of low costs means that more of each deposit is actually working for you. So the whole process is streamlined, and there are no nasty surprises. I like the fact that it is easy to check the progress of your funds, and information is readily available and transparent.
Buggy app
App keeps logging me out and is not intuitive at all .
Portfolio graph needed. Why not in newest version?
They need to add a visual graph of your total portfolio over time. Now you just have today‘s snapshot. The video of the newly introduced design by AJ Bell even suggested it would be added but it‘s nowhere.
Nice app. Slow processes.
Statement are once a quarter so payments and activity doesn’t show for months! Tax relief is only processed the month after payment made! Slow underlying legacy processes served in an app. This app is ‘Lipstick on a pig’
App continues to improve slowly
It seems incapable of trading or researching UK Gilts which is a huge omission. Often it is unable to place a trade in respect of AIM stocks. The financial information on companies seems very limited and almost blind on dividends and income history.
Flexible
I have control over my account and flexible to buy and sell shares
Misleading Re-branding comms
Misleading comms material around the re-brand. The videos and pictures showed a UI re-brand with improved graphics/analysis, but there were no visible changes to the app. Changing font type doesn’t make life easier for customers or keep loyalty to the company when there are better, more user friendly options out there. Please provide us with a timeline for when these UI updates, as demonstrated in the comms material, will be applied to the app.
Hoping dark mode added soon!
Simple app - prefer those with dark mode as tend to do finance related things in the evening. My eyes would appreciate that 🙂
Patchy
Hard to see your dividends, or the shares you can buy via this application
Functional but could be better
The app is ok but needs additional data and UI improvements: 1. I can’t see if my total portfolio value is up or down (both absolute £ and %) compared to the day/week/month before. That should be shown on the main screen. 2. The main table listing your companies has very jerky scrolling. 3. Some of the text in table rows is cut off at the bottom if the company name includes a letter like g or y.
Top SIPP
Good SIPP and recent app improvements have made it better.
Horrendously out dated
Worst financial services app. Everything operates as if its 1970’s
Good but..
I’d love to see the value each stock gained/lost this week/month on the overview page not just for all time.
how many variations?
type in s&p500, nasdaq or ftse and theres thousands of options but no clear indication of what the „real“ one is because they all come under some silly sub category instead of being linear
Makes saving for my pension easier
Since I got the app to save into my pension, not only am I in control of my savings, I feel more motivated and inclined to save more as it’s so simple and easy! Wish I had started with AJ Bell sooner.
Impossible to trade
The app seems to be a read-only view into your account as, for me, there is no facility to place an order. I can trade via the website so seems to simply be something which the app doesn’t support.
Good site but needs some evolution
The site and app is easy to use, and helpful, but it does fall down on up to data analysis of stocks.
Outdated
Clunky. Hugely outdated. Only one extra large iOS widget available, which the balance keeps disappearing after an hour or two. Improve this with balance remaining showing in widgets and offer smaller widget too
Service
Great service, easy to use app.
Can’t login on an IPhone 15+
Rubbish app on iPhone 15+ yet AJ Bell charging for its service.
Want to sell whole holding
Could only sell whole holding by stipulating number of units owned not by simply stating “all” or “whole”
Good value platform
Pleased with my decision to use AJ Bell for my investments
Stay away
Regularly keep getting error messages that can't buy or sell shares. You have to phone up and you never get a good price
I like
I like app
Savings Hub Failure
Doesn’t work for the savings hub!!
A J BELL SIPP
The best thing I’ve ever done going with AJ Bell my pensions seemed like they were asleep before moving them. I was very nervous I had never done anything like this before, but found AJ Bell to be very helpful and my pensions are doing very well now very happy well done to all at A J Bell….
Too much charges for little gain
I have lost due to too much charges. Complete waste of time and money
AJ Bell: ISA & SIPP investing FAQ
- Is AJ Bell: ISA & SIPP investing free?
- Yes. The app is free, in all 174 countries it sells in, and it sells nothing inside it.
- Does AJ Bell: ISA & SIPP investing have a free trial?
- No. None of its offers (US) come with a free trial.
- What are the best alternatives to AJ Bell: ISA & SIPP investing?
- InvestEngine: ETF Investing (4.8 from 9,840 reviews) and Standard Life (4.7 from 6,535 reviews).
AJ Bell: ISA & SIPP investing download
Last updated 1 month ago.
AJ Bell: ISA & SIPP investing sells in 174 countries. It was released 13 years and 8 months ago, on 11 Jan 2013. It holds a 4.7 rating from 23,647 reviews.
Supports 1 language: English.
How much does AJ Bell: ISA & SIPP investing make?
Third-party estimates for the last 30 days, worldwide — not the store's own figures, which Apple publishes for nobody.