Heroes and Merchants
Medieval Fantasy Crafting RPG
How much does Heroes and Merchants cost?
Prices are current as of 12 Oct 2026.
4 one-time purchases from $0.99
In the United States, Heroes and Merchants has 4 one-time purchases priced $0.99 – 7.99.
| Product | Price |
|---|---|
| Bronze Supporter (28 days) | $0.99 |
| Silver Supporter (28 days) | $1.99 |
| Gold Supporter (28 days) | $4.99 |
| Diamond Supporter (28 days) | $7.99 |
10+ alternatives to Heroes and Merchants
| Heroes and Merchants |   Goblin's Shop |   Paladin's Story: Fantasy RPG |   Isekai Traveling Merchant |   Idle RPG: Tower defense TD |   Forgotten Tales |   Simplest RPG - Reborn |   Rogue Dungeon RPG |   Dark Blue Dungeon |   LootQuest - GPS RPG |   Dark Stones: Card Battle RPG | |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Rating / 5 | 4.6 | 4.4 | 4.7 | 4.6 | 4.7 | 3.9 | 4.1 | 4.9 | 4.6 | 3.8 | 4.5 |
| Reviews | 124 | 996 | 837 | 608 | 219 | 188 | 180 | 167 | 158 | 130 | 127 |
| Released | 2018 | 2017 | 2020 | 2020 | 2025 | 2019 | 2023 | 2019 | 2022 | 2024 | 2024 |
| One-time price | $1.99 | $9.99 | $4.99 | $10.49 | $2.99 | $2.99 | $4.99 | $2.99 | $0.99 | $3.99 | $6.99 |
The going rate for each plan in United States, in its own currency, shaded from the cheapest price on the row to the dearest. Plans fewer than four in ten of the priced apps sell are left out.
Heroes and Merchants reviews
4.6 out of 5, based on 124 reviews.
What people like
- Beautiful hand-painted graphics look great
- Friendly community with no toxicity
- No pay-to-win mechanics or hidden costs
- Developers listen to player feedback closely
What they complain about
- Progression feels slow and stagnant
- UI elements get hidden on iPhone 16
- Wait times feel very short but annoying
- Forced ads ruin the experience for some
Update
-
Watch ads for bonus items.
Original review: Horrible monetization. Update to developer response. Oliver, I didn’t say anything about in app purchases in my original review. I simply cannot support games with “watch ads”. I’d rather pay full price for a fun game. Or have in app purchases that do not affect game play to support a developer for a fun game. Ads are a horrible way to monetize a game. Just my 2 cents. Update2: Oliver, I agree I should of said “watch ads for bonus items” instead of pay to win. However, if you ever release it with a buy to play model or figure out a way to add purchases that don’t affect gameplay. I would def try it again and support. I can’t support the watch ads model. Wish you the best.
Hidden Gem
Found this little hidden Gem by accident. It’s rare to find a game that doesn’t make you pay to play. It’s a slow game where you don’t have to play every minute of the day. It’s a little bit of a grind but still enjoyable. Give it a go.
Iphone16 Problem
Really good game but on the iphone16 the coin and the resource next to it its hidden so it makes it so miserable and unpractical to enjoy the game really fix this please and its a 5 star review for me but till then the game is not playable make the screen adjustable or smaller i dont know but this needs to be fixed
Feels Early Access
This very much feels like an early access game, and I think what really make it feel like this is an imbalance in progression. It feels pretty slow and stagnant. I think the best thing you could do for this game, is charge 99 cents to 3 dollars (USD) and remove the time limits. Work on the hero system, allow them to find potions to heal themselves, or stamina to go on quests that they can either find or make and use themselves. I think the ads are fine, but maybe just offer ads for if you’re trying to get a refill on health, or for chest keys. That way you still get some ad revenue. Just cut the time limits and add deeper combat systems. Maybe at a “store front” feature where the player can buy and upgrade their shop. Give them upgrades that add perks and slots for production, maybe some storage, and integrate it with the sell feature. It would give people a simulator-like vibe to the game and add some interesting management features. It could allow some shop customization and integrate the different game features. What might really be interesting is removing this basic UI and replacing it with a shop floor UI. For example, have an image of your shop with a door, a chest, a front counter, a crafting bench, a forge, and a map. If you click on the door, if opens the main menu, if you click on the chest it opens storage, if you click on the map it opens the hero menu, if you click on the forge it opens the metal based gear, if you click on the table it opens the fabric based gear, if you click the counter it opens the sell menu, etc. Hopefully that all makes sense! I think this game has a great baseline but it needs something to make it more fun and more interesting. It needs features that make it more of a time investment. Keep up the good work!
Tolles Spiel
Super Spiel, schön gezeichnete Grafiken. Macht weiter so.
すきま時間に
放置ゲームっぽいのですが待ち時間が4分などと非常に微妙なため気が向いたらと割り切ってプレイするのがオススメかと。 プレイヤーは基本的にはクラフトが中止になると思います。 兵士を雇って素材を集めに向かわせる、帰ってきたら兵士のための装備を作る…その繰り返しなのですが案外飽きずに続いてます。 ただ非常に簡素ですがギルド機能とチャットがあるのが個人的にはマイナスです。
Sehr schönes und liebevoll gemachtes Spiel
Ein sehr schönes Spiel mit einer netten Community. Und ohne versteckte Kosten. Wer möchte, kann durch die Zahlung eines Obolus komplett auf Werbung verzichten, hat dann aber auch im Spiel noch einige Vorteile. Ich kann das Spiel nur empfehlen!
Heroes and merchants
Hi my friend I’m tom. I just installed your game. the game looks awesome. I like graphics a lot. Thanks for the great gift for registration. Congratulations my friend it a hidden gem 💎
Perfekter Support, Durchdachte Spielphilosophie, freundliche Community
Ein Spiel für alle, die gemütlich basteln, langfristig strategisch planen und sich entwickeln wollen, und dabei wert auf eine freundliche, hilfsbereite Community und direkten, schnellen Support legen. Kein Pay to win, der Supporterstatus gibt einen ausschließlich Komfortfunktionen - man kommt absolut ohne diese aus. Sie ist als Spende mit Dankeschön gedacht. Alternativ ist diese durch Werbung selber aktivierbar und ist nicht notwendig für den Erfolg. Keine Werbebanner. Jeder kann sein eigenes Spieltempo bestimmen. Kurz täglich vorbeischauen oder stundenlanges daddeln ohne stundenlanges Warten wie in anderen Spielen. Kurze (wenige Minuten) Wartezeiten können durch Dungeonabenteuer und sinnig belohnten Spielen überbrückt werden. Kommunikative und stille Spielerinnen sind in den Gilden willkommen, kein Zwang oder Notwendigkeit für aktives Gildenleben. In zehn Monaten habe ich keine (!) Beleidigung oder unangemessenes Verhalten im Chat erlebt. Das Spiel ist nativ in deutsch (nicht wie angegeben nur in englisch), unterstützt zudem viele andere Sprachen. Die Community wird aktiv in die Spielentwicklung mit einbezogen. Liebevolle handgemalte Grafiken, keine nervigen sinnlosen Animationen, erfüllbare abwechslungsreiche Events, die man strategisch angehen kann - aber nicht muss - sowie ein unkompliziertes Spielprinzip, das trotzdem unterschiedliche Herangehensweisen ermöglicht. Das sind für mich die Gründe, das es mein Lieblingsspiel ist. Man sollte zumindest ein Telefon mit großen Bildschirm haben, sonst ist es ein wenig schwierig, aber durchaus möglich, die Knöpfe zu treffen. Ideal ist ein Ipad.
Genial
Kann das Spiel nur empfehlen.
MM 220270
Spiel ist sehr schön gestaltet und hat keine versteckten Kosten. Eine sehr schöne Grafik!
Lookin’ good.
The only thing I can suggest: a slightly friendlier order menus would be nice.
Stark!
Tolles Spiel, komplett ohne Pay2win und einer richtig netten Community! Und auch mit wenig Zeit kommt man hier voran :)
tolles Spiel, super Support
Ihr trefft die Entwickler selbst im Spiel - tolle community, lebendes Objekt mit ständigen Updates.
Heroes and Merchants price by country
A one-time purchase costs $1.60 in Israel and $3.06 in Colombia — 1.9× more for the same thing. Below is the going rate for each plan in every country that sells it — the middle price of what the app charges there, in the country's own currency with the dollar equivalent beneath it.
| Country | One-time |
|---|---|
| Afghanistan | $1.99 |
| Albania | $1.99 |
| Algeria | $1.99 |
| Angola | $1.99 |
| Anguilla | $1.99 |
| Antigua And Barbuda | $1.99 |
| Argentina | $1.99 |
| Armenia | $1.99 |
| Australia | A$2.99$2.09 |
| Austria | €1.99$2.23 |
| Azerbaijan | $1.99 |
| Bahamas | $1.99 |
| Bahrain | $1.99 |
| Barbados | $1.99 |
| Belarus | $1.99 |
| Belgium | €1.99$2.23 |
| Belize | $1.99 |
| Benin | $1.99 |
| Bermuda | $1.99 |
| Bhutan | $1.99 |
| Bolivia | $1.99 |
| Bosnia & Herzegovina | €1.99$2.23 |
| Botswana | $1.99 |
| Brazil | R$12.90$2.57 |
| British Virgin Islands | $1.99 |
| Brunei Darussalam | $1.99 |
| Bulgaria | €1.99$2.23 |
| Burkina Faso | $1.99 |
| Cambodia | $1.99 |
| Cameroon | $1.99 |
| Canada | CA$2.99$2.09 |
| Cape Verde | $1.99 |
| Cayman Islands | $1.99 |
| Chad | $1.99 |
| Chile | CLP 1,990$2.03 |
| Colombia | COP 9,900$3.06 |
| Congo | $1.99 |
| Congo, Democratic Republic | $1.99 |
| Costa Rica | $1.99 |
| Cote Divoire | $1.99 |
| Croatia | €1.99$2.23 |
| Cyprus | €1.99$2.23 |
| Czech Republic | CZK 49.00$2.25 |
| Denmark | DKK 19.00$2.85 |
| Dominica | $1.99 |
| Dominican Republic | $1.99 |
| Ecuador | $1.99 |
| Egypt | EGP 99.99$1.91 |
| El Salvador | $1.99 |
| Estonia | €1.99$2.23 |
| Fiji | $1.99 |
| Finland | €1.99$2.23 |
| France | €1.99$2.23 |
| Gabon | $1.99 |
| Gambia | $1.99 |
| Georgia | $1.99 |
| Germany | €1.99$2.23 |
| Ghana | $1.99 |
| Greece | €1.99$2.23 |
| Grenada | $1.99 |
| Guatemala | $1.99 |
| Guinea-bissau | $1.99 |
| Guyana | $1.99 |
| Honduras | $1.99 |
| Hong Kong | HK$18.00$2.30 |
| Hungary | HUF 999$3.06 |
| Iceland | $1.99 |
| India | ₹199.00$2.06 |
| Indonesia | IDR 39,000$2.18 |
| Iraq | $1.99 |
| Ireland | €1.99$2.23 |
| Israel | ₪4.90$1.60 |
| Italy | €1.99$2.23 |
| Jamaica | $1.99 |
| Japan | ¥300$1.90 |
| Jordan | $1.99 |
| Kazakhstan | KZT 999.00$2.22 |
| Kenya | $1.99 |
| Kosovo | €1.99$2.23 |
| Kuwait | $1.99 |
| Kyrgyzstan | $1.99 |
| Lao Peoples Democratic Republic | $1.99 |
| Latvia | €1.99$2.23 |
| Lebanon | $1.99 |
| Liberia | $1.99 |
| Libya | $1.99 |
| Lithuania | €1.99$2.23 |
| Luxembourg | €1.99$2.23 |
| Macao | $1.99 |
| Macedonia | $1.99 |
| Madagascar | $1.99 |
| Malawi | $1.99 |
| Malaysia | MYR 9.90$2.42 |
| Maldives | $1.99 |
| Mali | $1.99 |
| Malta | €1.99$2.23 |
| Mauritania | $1.99 |
| Mauritius | $1.99 |
| Mexico | MX$39.00$2.13 |
| Micronesia | $1.99 |
| Moldova | $1.99 |
| Mongolia | $1.99 |
| Montenegro | €1.99$2.23 |
| Montserrat | $1.99 |
| Morocco | $1.99 |
| Mozambique | $1.99 |
| Myanmar | $1.99 |
| Namibia | $1.99 |
| Nauru | $1.99 |
| Nepal | $1.99 |
| Netherlands | €1.99$2.23 |
| New Zealand | NZ$3.99$2.24 |
| Nicaragua | $1.99 |
| Niger | $1.99 |
| Nigeria | NGN 3,200.00$2.40 |
| Norway | NOK 29.00$3.03 |
| Oman | $1.99 |
| Pakistan | PKR 500$1.81 |
| Palau | $1.99 |
| Panama | $1.99 |
| Papua New Guinea | $1.99 |
| Paraguay | $1.99 |
| Peru | PEN 9.90$2.88 |
| Philippines | ₱129.00$2.05 |
| Poland | PLN 9.99$2.55 |
| Portugal | €1.99$2.23 |
| Qatar | QAR 7.99$2.20 |
| Romania | RON 9.99$2.09 |
| Russia | RUB 199.00$2.34 |
| Rwanda | $1.99 |
| Sao Tome & Principe | $1.99 |
| Saudi Arabia | SAR 9.99$2.66 |
| Senegal | $1.99 |
| Serbia | €1.99$2.23 |
| Seychelles | $1.99 |
| Sierra Leone | $1.99 |
| Singapore | SGD 2.98$2.33 |
| Slovakia | €1.99$2.23 |
| Slovenia | €1.99$2.23 |
| Solomon Islands | $1.99 |
| South Africa | ZAR 39.99$2.42 |
| South Korea | ₩3,300$2.46 |
| Spain | €1.99$2.23 |
| Sri Lanka | $1.99 |
| St. Kitts and Nevis | $1.99 |
| St. Lucia | $1.99 |
| St. Vincent & The Grenadines | $1.99 |
| Suriname | $1.99 |
| Swaziland | $1.99 |
| Sweden | SEK 29.00$2.90 |
| Switzerland | CHF 2.00$2.41 |
| Taiwan | NT$60.00$1.88 |
| Tajikistan | $1.99 |
| Tanzania | TZS 5,900.00$2.24 |
| Thailand | THB 79.00$2.35 |
| Tonga | $1.99 |
| Trinidad and Tobago | $1.99 |
| Tunisia | $1.99 |
| Turkey | TRY 99.99$2.03 |
| Turkmenistan | $1.99 |
| Turks and Caicos | $1.99 |
| Uganda | $1.99 |
| Ukraine | $1.99 |
| United Arab Emirates | AED 7.99$2.18 |
| United Kingdom | £1.99$2.63 |
| United States | $1.99 |
| Uruguay | $1.99 |
| Uzbekistan | $1.99 |
| Vanuatu | $1.99 |
| Venezuela | $1.99 |
| Vietnam | ₫59,000$2.28 |
| Yemen | $1.99 |
| Zambia | $1.99 |
| Zimbabwe | $1.99 |
Heroes and Merchants FAQ
- Is Heroes and Merchants free?
- Yes. The app and its basic features are free, in all 174 countries it sells in. Premium features are paid: they start from $0.99 (US), across 4 one-time purchases.
- Does Heroes and Merchants have a free trial?
- No. None of its offers (US) come with a free trial.
- Where is Heroes and Merchants cheapest?
- A one-time purchase costs ₪4.90 (≈$1.60) in Israel and COP 9,900 (≈$3.06) in Colombia, its cheapest and dearest countries.
- What are the best alternatives to Heroes and Merchants?
- Goblin's Shop (4.4 from 996 reviews, premium from $0.99), Paladin's Story: Fantasy RPG (4.7 from 837 reviews, premium from $1.99) and Isekai Traveling Merchant (4.6 from 608 reviews, premium from $1.29).
Heroes and Merchants download
Last updated 1 month ago.
Heroes and Merchants sells in 174 countries. It was released 7 years and 10 months ago, on 13 Dec 2018. It holds a 4.6 rating from 124 reviews.
Supports 16 languages: English, French, German, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Russian, Chinese, Spanish, Thai, Turkish, Ukrainian, Vietnamese.
How much does Heroes and Merchants make?
Third-party estimates for the last 30 days, worldwide — not the store's own figures, which Apple publishes for nobody.
Revenue by plan
- One-time 100%
Revenue by country
- Germany 41%
- United States 33%
- Russia 4%
- France 4%