Soccer Tycoon: Football Game
GamesSimulationSports

Soccer Tycoon: Football Game

Football management simulation

Top Drawer Games Limited

How much does Soccer Tycoon: Football Game cost?

Prices are current as of 29 Sept 2026.

8 one-time purchases from $3.99

In the United States, Soccer Tycoon: Football Game has 8 one-time purchases priced $3.99 – 99.99.

ProductPrice
Pack of 4,000 Coins$3.99
Player Editor$3.99
Remove Ads$4.99
Pack of 10,000 Coins$6.99
Pack of 30,000 Coins$14.99
Pack of 75,000 Coins$29.99
Pack of 175,000 Coins$49.99
Pack of 500,000 Coins$99.99

10+ alternatives to Soccer Tycoon: Football Game

Soccer Tycoon: Football GameFootball Superstar 2New Star ManagerFootball SuperstarSuperstar Football AgentFootball Owner 2Top Football Manager 2026SEASON 24 - Soccer ManagerSoccer AgentFootball Destiny 3Be the Manager 2026: Soccer
Rating / 54.54.64.74.64.54.64.44.54.64.74.5
Reviews29K115K103K99K76K37K36K20K6.9K3K2.8K
Released20182022201820172020201920172016202020232023
One-time price$6.99$2.99$1.99$1.99$2.99$2.99$4.99—$5.99$4.99$19.99

The going rate for each plan in United States, in its own currency, shaded from the cheapest price on the row to the dearest. Plans fewer than four in ten of the priced apps sell are left out.

Soccer Tycoon: Football Game reviews

4.5 out of 5, based on 29,332 reviews.

What people like

  • Simple and easy to understand gameplay
  • Very addictive and fun experience
  • Good UI and nice team kits
  • Great for quick casual football sessions

What they complain about

  • Keeps crashing and losing saved data
  • Forces you to watch ads for money
  • Team names are fake now instead of real
  • Financial system feels broken and unfair
★★★★★ United Kingdom · v1.5.7 · 27 Jun 2026

Holy good

Amazing

— Yeah!495

★☆☆☆☆ United Kingdom · v1.5.7 · 17 May 2026

Worst game ever

My club finish at bottom of table with yurk

— Fffff bird

★★★★☆ United Kingdom · v1.5.7 · 20 Aug 2025

Retirement

Players should retire 38-42 years

— A.EAZI

★★☆☆☆ Turkey · v1.5.7 · 1 Mar 2026

son güncelleme çok kötüü

son güncelleme ile resmen oyunun içine ettiler logolar ve isimler değişti ve orjinali ile bir bağlantısı kalmadı zevksiz olmaya başladı böyle

— benböylebirşeygörmedim.cok

★★★☆☆ United Kingdom · v1.5.7 · 4 Jul 2026

Crash

I’ve been really enjoying the game but now when I press load game it comes up setting up new season and then just crashed out on me so I can no longer play.

— jbfdssdghhbvvhkk

★★★★★ United Kingdom · v1.5.7 · 28 May 2026

Gud game

Gud game

— nz snsnsxnsnsnffdb

★☆☆☆☆ United Kingdom · v1.5.7 · 14 Feb 2026

used to be good now not cared about

this game used to be good now it’s like the owner stopped caring for it used to enjoy playing it now i can’t even play it because off all the bugs. fix the game.

— hnxjcjjfjfoe

★★★★☆ United Kingdom · v1.5.6 · 18 Feb 2025

My opinion

Everything is good just one thing I think to get it to 5 star more money for winning competitions and 2 player career modes

— Dart boy 26

★★☆☆☆ United Kingdom · v1.5.7 · 7 Nov 2025

Why

this game was so good but now everything is fake since the licensing is gone? idk why but make it come back pls

— jhbwjzbkuhbzwkbu

★★★☆☆ Turkey · v1.5.7 · 5 May 2026

Güncelleme

Oyunu severek oynuyorum falat hala deplasman gol avantajıyla elemeler oluyor. Biraz güncelleme yapın lütfen.

— rRYUKk1

★★★★★ United Kingdom · v1.5.7 · 16 Feb 2026

Best game ever

Awesome

— Ghcuiv

★☆☆☆☆ United Kingdom · v1.5.7 · 1 Jan 2026

Good game gone bad

Developer has clearly abandoned this game. Too many bugs to name, and I’ve invested a lot of time in this over the years. Most annoying change is the one where all team names are now made up. I understand why, and it takes a long time to rename everything correctly. What I do not understand is that sometimes (not always), when you start a new save, they all randomly revert back requiring you to rename everything back. Finally given up on this waste of time - developers should do better.

— Capitalist12

★★★★☆ United Kingdom · v1.5.5 · 6 Oct 2024

Nearly

I like the game but the only reason it doesn’t get a 5 is the fact you can’t go and bid for any player you can only bid on scouted players

— Adylipp79

★★☆☆☆ Turkey · v1.5.7 · 31 Mar 2025

Düzeltin

Gerçekçi mod niye yok

— Fark 12

★★★☆☆ Turkey · v1.5.7 · 8 May 2025

Veri paketi

Gerçek kulüp armaları statlar olan veri paketi yapmıştınız yine yapacak mısınız?

— finugor

★★★★★ United Kingdom · v1.5.7 · 2 Aug 2025

wonderful

It’s basically being the club and it’s pretty realistic except for the tycoon doesn’t do the transfer but without that this game would be boring

— A chill guy-

★☆☆☆☆ United Kingdom · v1.5.7 · 30 Oct 2025

Soccer tycoon

Why is football teams all spelt wrong I loaded names wrong Halifax not helifax why is this deleted now

— wurzil

★★★★☆ United States · v1.5.5 · 15 Aug 2024

add more functionality

add the ability to skip a season.

— Arut1988

★★☆☆☆ United Kingdom · v1.5.5 · 1 Sept 2024

Won’t load

So I have played this game on my iPhone and it works perfectly but I downloaded it on this iPad and no matter how Many times I downloaded the app it will not go further then the background I have the latest update and I have lots of storage so overall 2 stars ( because i have played it before and it was really good)

— gamesrtgcc

★★★☆☆ United States · v1.5.4 · 30 Aug 2023

Finances

As one of the other reviews said, I start with a new club and they’re already losing money every month even if I sell the team for parts. According to dev response the answer is to watch the ad for money or pay real money, which isn’t unfair, but it feels more manipulative than just having ads with no opt-out, if the bottom line is that I have to watch the ads anyway. Your way forces the ads to be part of the game, in the sense that not watching the ad is a bad strategical choice, and in the sense that it puts the lie to the whole fictionalized finance aspect, to some extent. It also just doesn’t make sense—presumably this club was not leaking $200k/year before I bought them. Oh, also. I spent like an hour playing the game for no reason because I didn’t figure that the optional ads were in fact required. Generally I don’t watch ads for in-game currency as a matter of principle. I’m not exactly eager to pick it up again, and I’m sure I’m not the only one who this has happened to.

— doctor dank420

★★★★★ United Kingdom · v1.5.7 · 14 Jul 2025

Easy to play

The game is simple and easy to use, you can quickly work your way through the leagues and build some great teams along the way.

— gtfvugehukk

★☆☆☆☆ United Kingdom · v1.5.6 · 26 Feb 2025

Won’t load

I’m quite far into the game and want to do another season but carried on with same team and it won’t load and kicks me off is there any fix because I don’t want to restart

— windigo clan for life

★★★★☆ United Kingdom · v1.5.5 · 29 Mar 2024

Simple fun football manager lite.

Enjoying this a lot, quite addictive. Great UI and just good fun to play. Feels like an interesting story to tell along the way. Will upgrade to full game soon.

— CoachTomas

★★☆☆☆ Turkey · v1.5.5 · 6 Aug 2024

iPhone 6 atıyor

Lütfen sorunu düzeltin

— metehan346

★★★☆☆ United Kingdom · v1.5.4 · 29 Aug 2023

Unreal

Best game

— timy tjf

★★★★★ United Kingdom · v1.5.7 · 15 Jun 2025

Good game

Fun game if a bit formulated

— Chris***#

★☆☆☆☆ United Kingdom · v1.5.5 · 10 Sept 2024

A con

The game gives you the opportunity to add funds to your club by watching the ads. But then doesn’t give you the close x on the add that allows you close the ad and you have to close the whole app to get you back in to the game. I’d suggest taking the game down or work on the bugs that are in game.

— newquay83

★★★★☆ United Kingdom · v1.5.5 · 28 Jan 2024

Fun and addictive but…

This game is really fun and addictive and I would highly recommend it for those looking for a non-complicated and easy to understand football game. However, there are a few flaws. 1. After about 10-12 seasons as manager of a National League, we were around higher League 1 lower Championship but it is basically impossible to sign any players as they either cost too much or scouts are bad. 2. Most of the time is lost by watching ads just to have enough money to keep the club afloat. Need to fix finances. 3. I dont know if it’s a curse but every playoff final I literally lose. Other than that really fun game!

— HenWo2

★★☆☆☆ United Kingdom · v1.5.5 · 29 Dec 2023

A decent game. But it has issues.

It’s a good little game except for a few things: 1. Your economy is almost impossible without sharing or purchasing the “business income” option. 2. AI clubs offer barely above a players value 3. The same AI clubs regularly want double the listed value of their players. 4. The scouts bring you players well out of your price range telling you to sign them. 5. You’ll never get a team to loan you a player. Ever. 6. Player contracts. The obscene jumps you have to make in wages to keep them between seasons kills your economy. (One player on 5k refused to sign again for less than 35k)

— Zerno

★★★☆☆ United States · v1.5.4 · 1 Jun 2023

Fun but game lost my saved file

Great game and was enjoying it a lot. 4 seasons in and I’ve won promotion to League One. Went to sleep, woke up, and the app says I no longer have a saved game on my device. Lost all my data.

— natel12551

★★★★★ United Kingdom · v1.5.7 · 17 Apr 2025

We want the licensed teams and competitions back

The game was so much more better when it had real teams and competitions I used to sit there for house and play this I still do now but wish they had it back to how it was before

— ajahajsjcmgjcmdks

★☆☆☆☆ United Kingdom · v1.5.4 · 29 Jul 2023

Don’t know how to play a match

How do I play a match ? It’s a shame because it seemed really good and then I tried to play a match How do you play ?

— Nathan vote reform

★★★★☆ United States · v1.5.5 · 15 Jan 2024

and then what?

…I started all over again since I deleted the app after 25 seasons, and now after 35 seasons with the same team I basically win all the games, some are ties, with the results that I finish every season with a minimum of 3 trophies, including champions league, and first on Italian league. Now that I developed my team to the top and having not opponents, what do I do? Starting with other teams to win all the trophies of all the tournaments in every league sounds a mere repetition with the only difference of teams’ names. Said that, the game works very well. Few more options on navigating around each screen (mail, players list etc) or to see the opponent’ s team, would have been appreciated. Anyway, thank you developers for the fun. I paid you $4,99 for your efforts, well deserved. I also tried the tycoon manager. Good job!

— Bacco Perbacco

★★☆☆☆ Turkey · v1.5.4 · 4 Aug 2023

Sakatliklar

Yeter maç basina Adam sakatlaniyo düzeltilsin Yararliya basin görüp düzeltsinler

— jfhdhdhdhdjgzjfzjrsirs

★★★☆☆ United Kingdom · v1.5.3 · 9 Feb 2023

Fun for a very short period

If you play for a few weeks this can be fun but after a while it’s just a random result generator. A full team all at 100 might lose 4/5 games a season but one probably averaging 94 might go unbeaten. You will beat top 4 teams 5-0 then finish the season with 3 defeats, all against teams in bottom 5. If you get a team in L1 in league cup then it’s 50/50 for the win. As I said, it’s entertaining enough for a while but don’t expect to see results make any sense after a while. I guess it’s a low development game made to play briefly.

— Call takeaways direct

★★★★★ United Kingdom · v1.5.6 · 13 Feb 2025

Soccer Tycoon Football Game

Addictive game love it but with a few flaws 1: being lack of money when winning competitions 2: very easy to go into debt when in the top leagues as wages can get high quick for top players 3: I usually sell my top players once they reach around 30 to get out of debt and buy young as sometimes players retire in their early 30’s Also would love an up to date version of this game with a few tweaks as this is my go to game after Football Manager! Maybe giving 5 star is too high considering the few issues but I still love the game so it’s worth it :)

— Lukeo 1

★☆☆☆☆ United Kingdom · v1.5.4 · 17 May 2023

Useless

Can’t even start it. Just freezes.

— bobgtey

★★★★☆ United Kingdom · v1.5.5 · 10 Jan 2024

Relegation

Why is it what ever team you gain promotion with will Always be relegated the next season . This has happened with 3 different teams so far

— vvvvvvvvvbbbbbxxx

★★☆☆☆ United States · v1.5.4 · 17 May 2023

No real players name

Why is there no real players names in the game that make it boring to play, pls do something about it

— gid_2000

★★★☆☆ United States · v1.5.3 · 16 Nov 2022

Decent game, needs small improvements

I really enjoy sports management games, and this is my favorite for soccer. It rarely crashes for me and the amount of teams to choose from is pretty good. It would be nice to have some team customization though. You can’t alter kits, or sponsors, or much about the stadium other than size. Also, at times you play against some foreign teams that aren’t actually options to choose as your team; which is strange. This could be great with some more work!

— Bug bug bob

★★★★★ United Kingdom · v1.5.6 · 6 Feb 2025

Great football manager game

I’ve been playing this game daily for over a year. The best way to start is choosing a national league team, players you buy for £1-10k will be worth anything from £500k to 20 million. It’s essential to have high quality coaching staff.buy players 17-19 from level 47 to 75 with the right coaching team they can reach max level 100. I have completed all trophies around the world ( 64 ). Great tactical / strategy game. I started with 1 million I now have 76 billion and all rewards

— #Mike79#

★☆☆☆☆ United Kingdom · v1.5.4 · 15 Apr 2023

Teririble

Hate the game

— jimmyjhonsons dad

★★★★☆ United Kingdom · v1.5.1 · 15 Jul 2022

It’s good

It’s a good pass time. Has real kits, team names and badges. Your players don’t really matter. For example, if you play a 433, you can have 6 defenders and still win, you don’t need an actual GK in your team at all either, still manage wins and clean sheets. 30 second ads for a free cash injection - £4.49 to remove them seems a bit high. It’s more than decent overall.

— Bizkset

★★☆☆☆ United Kingdom · v1.5.1 · 10 Jun 2022

Bugs galore. Feel robbed.

Went from national league to championship paid for ads to be removed, then it kept crashing at 12% loading the next season, after many attempts I was forced to start a new save, and it’s asking me if I want to remove ads again, having to pay to remove ads on a game every time you start a new game is terrible, shame as the game is alright, nothing puts you off games more than bad practices and poor bugs though.

— Jkpk92

★★★☆☆ United Kingdom · v1.5.3 · 6 Nov 2022

Fun but ultimately frustrating.

Saw this as it looked liked a quicker fun version of similar games. To begin with it is fun, but only to a point. To progress in the game you are constantly looking to improve the team while generating more income to further invest in players. Starting from the bottom you can progress fairly quickly as you learn a bit more about the nuances of the game. This isn’t though a game where you tweak tactics and mange the team other than by choosing your manager and coaching team. This is where ultimately the game becomes very frustrating and leaves you with the feeling that it is loaded against you. I saw a review where a player had developed a world class team in a England but yet couldn’t progress to winning trophies. The developers responded that it is possible. However, this is my experience. I started with Wrexham, progressed to the PL but was yo-yo back and forth between the PL and Championship. I sold up and bought Bolton using the profit to improve the team and facilities. Took Bolton the to the PL and kept it mid-table but in able to get further. Generated enough value to buy Everton. Developed the squad to qualify for Europe. This is when the game becomes loaded. Against you. Seven seasons running I had a world class player in every position, rated higher than all the big six. World class staff in every position, and the stadium upgraded to 65000 every home game. Despite being in a comfortable Champions league place in 5 out of those season with about 6 games to go. There is is suddenly a run of defeats knocking me back down out of qualification. You cannot do anything about it because you don’t pick the teak or tactics. Decided to seek and bought back Wrexham, banking £750 million to invest in the team. Guess What? The next Season the Everton team I had built wins the league. That says to me that the developers have built in an unfair disadvantage to the player. So what is the point? Unless the only way is to purchase coins to get valuable free agents. Not for me. This could have been great

— barrymw40

★★★★★ United Kingdom · v1.5.5 · 28 Aug 2024

Brilliant Game

I really enjoy this game and have done since I started playing it, one thing I would say though especially after the new update, I wish there was a way to start a new season without having to overwrite existing data, can there not be an option to start a new career without having to do this,so I won’t lose all my history,also could you think about doing the Scottish football lges, Swedish etc please.also could you make more nations available for editing please as it’s very limited…. Also can you include Scottish lges in next update

— nicksh1

★☆☆☆☆ United Kingdom · v1.5.3 · 18 Nov 2022

FIXED

Don’t play this game, it’s a waste of time. FIXED FIXED FIXED

— mondus17

★★★★☆ United Kingdom · v1.5.1 · 20 Jun 2022

Great just one thing.

I really like this game.It is fun there is a lot to do and as I said previously I like it very much.However the game has 2 downfalls. The first one is that the players are not real.I would like it if the players were real as this would add a lot of realism to the game.The second one is that I would like more detail in the negotiations for example sell on clauses release clauses signing bonus. Things like that.also maybe player faces however I understand that this is difficult.But overall a very fun and addictive game.

— scepticalgamergirl

★★☆☆☆ United States · v1.5.1 · 30 Apr 2021

NGE

The game is good but the players name are supposed to be real to make the game more sweet able

— olamidez

★★★☆☆ United States · v1.3.6 · 13 Jul 2020

Opponent getting more scoring chances

It’s not fair when your opponent gets more chances then you. For example i own a team from La liga and I lost against a team from 3rd division in la copa del Rey.

— Carlos78amaterasu77

Soccer Tycoon: Football Game price by country

A one-time purchase costs $6.48 in Israel and $9.94 in Sweden — 1.5× more for the same thing. Below is the going rate for each plan in every country that sells it — the middle price of what the app charges there, in the country's own currency with the dollar equivalent beneath it.

Country One-time
Afghanistan $6.99
Albania $7.99
Algeria $6.99
Angola $6.99
Anguilla $6.99
Antigua And Barbuda $6.99
Argentina $6.99
Armenia $7.99
Australia A$9.99$6.99
Austria €7.99$9.09
Azerbaijan $7.99
Bahamas $7.99
Bahrain $7.99
Barbados $7.99
Belarus $7.99
Belgium €7.99$9.09
Belize $6.99
Benin $7.99
Bermuda $6.99
Bhutan $6.99
Bolivia $6.99
Bosnia & Herzegovina €7.99$9.09
Botswana $6.99
Brazil R$49.90$9.58
British Virgin Islands $6.99
Brunei Darussalam $6.99
Bulgaria €7.99$9.09
Burkina Faso $6.99
Cambodia $7.99
Cameroon $7.99
Canada CA$9.99$7.04
Cape Verde $6.99
Cayman Islands $6.99
Chad $6.99
Chile CLP 7,990$8.31
Colombia COP 29,900$9.06
Congo $7.99
Congo, Democratic Republic $6.99
Costa Rica $6.99
Cote Divoire $7.99
Croatia €7.99$9.09
Cyprus €7.99$9.09
Czech Republic CZK 199.00$9.28
Denmark DKK 59.00$8.98
Dominica $6.99
Dominican Republic $6.99
Ecuador $6.99
Egypt EGP 399.99$7.68
El Salvador $6.99
Estonia €7.99$9.09
Fiji $6.99
Finland €7.99$9.09
France €7.99$9.09
Gabon $6.99
Gambia $6.99
Georgia $7.99
Germany €7.99$9.09
Ghana $7.99
Greece €7.99$9.09
Grenada $6.99
Guatemala $6.99
Guinea-bissau $6.99
Guyana $6.99
Honduras $6.99
Hong Kong HK$58.00$7.40
Hungary HUF 2,990$9.26
Iceland $7.99
India ₹699.00$7.28
Indonesia IDR 119,000$6.71
Iraq $6.99
Ireland €7.99$9.09
Israel ₪19.90$6.48
Italy €7.99$9.28
Jamaica $6.99
Japan ¥1,100$6.99
Jordan $6.99
Kazakhstan KZT 3,990.00$9.05
Kenya $7.99
Kosovo €7.99$9.09
Kuwait $6.99
Kyrgyzstan $7.99
Lao Peoples Democratic Republic $7.99
Latvia €7.99$9.09
Lebanon $6.99
Liberia $6.99
Libya $6.99
Lithuania €7.99$9.09
Luxembourg €7.99$9.09
Macao $6.99
Macedonia $6.99
Madagascar $6.99
Malawi $6.99
Malaysia MYR 29.90$7.33
Maldives $6.99
Mali $6.99
Malta €7.99$9.09
Mauritania $6.99
Mauritius $7.99
Mexico MX$149.00$8.32
Micronesia $6.99
Moldova $7.99
Mongolia $6.99
Montenegro €6.99$7.95
Montserrat $6.99
Morocco $7.99
Mozambique $6.99
Myanmar $6.99
Namibia $6.99
Nauru $6.99
Nepal $7.99
Netherlands €7.99$9.09
New Zealand NZ$12.99$7.34
Nicaragua $6.99
Niger $6.99
Nigeria NGN 9,900.00$7.45
Norway NOK 89.00$9.34
Oman $6.99
Pakistan PKR 1,900$6.86
Palau $6.99
Panama $6.99
Papua New Guinea $6.99
Paraguay $6.99
Peru PEN 29.90$8.87
Philippines ₱449.00$7.18
Poland PLN 29.99$7.81
Portugal €7.99$9.09
Qatar QAR 24.99$6.87
Romania RON 39.99$8.62
Russia RUB 599.00$7.10
Rwanda $6.99
Sao Tome & Principe $6.99
Saudi Arabia SAR 29.99$8.00
Senegal $7.99
Serbia €7.99$9.09
Seychelles $6.99
Sierra Leone $6.99
Singapore SGD 9.98$7.80
Slovakia €7.99$9.09
Slovenia €7.99$9.09
Solomon Islands $6.99
South Africa ZAR 149.99$9.14
South Korea ₩11,000$8.09
Spain €7.99$9.28
Sri Lanka $6.99
St. Kitts and Nevis $6.99
St. Lucia $6.99
St. Vincent & The Grenadines $6.99
Suriname $7.99
Swaziland $6.99
Sweden SEK 99.00$9.94
Switzerland CHF 6.00$7.21
Taiwan NT$220.00$6.92
Tajikistan $7.99
Tanzania TZS 19,900.00$7.52
Thailand THB 249.00$7.41
Tonga $6.99
Trinidad and Tobago $6.99
Tunisia $6.99
Turkey TRY 399.99$8.16
Turkmenistan $6.99
Turks and Caicos $6.99
Uganda $7.99
Ukraine $7.99
United Arab Emirates AED 24.99$6.81
United Kingdom £6.99$9.27
United States $6.99
Uruguay $6.99
Uzbekistan $7.99
Vanuatu $6.99
Venezuela $6.99
Vietnam ₫199,000$7.68
Yemen $6.99
Zambia $7.99
Zimbabwe $7.99

Soccer Tycoon: Football Game FAQ

Is Soccer Tycoon: Football Game free?
Yes. The app and its basic features are free, in all 174 countries it sells in. Premium features are paid: they start from $3.99 (US), across 8 one-time purchases.
Does Soccer Tycoon: Football Game have a free trial?
No. None of its offers (US) come with a free trial.
Where is Soccer Tycoon: Football Game cheapest?
A one-time purchase costs ₪19.90 (≈$6.48) in Israel and SEK 99.00 (≈$9.94) in Sweden, its cheapest and dearest countries.
What are the best alternatives to Soccer Tycoon: Football Game?
Football Superstar 2 (4.6 from 114,977 reviews, premium from $0.99), New Star Manager (4.7 from 103,405 reviews, premium from $0.99) and Football Superstar (4.6 from 98,697 reviews, premium from $0.99).

Soccer Tycoon: Football Game download

Last updated 1 year ago.

Soccer Tycoon: Football Game sells in 174 countries. It was released 8 years and 1 month ago, on 13 Aug 2018. It holds a 4.5 rating from 29,332 reviews.

Supports 11 languages: English, Dutch, French, German, Italian, Korean, Portuguese, Russian, Chinese, Spanish, Turkish.

How much does Soccer Tycoon: Football Game make?

Third-party estimates for the last 30 days, worldwide — not the store's own figures, which Apple publishes for nobody.

Revenue < $5,000
Downloads < 5,000
Products on sale 8

Revenue by plan

  • One-time

Revenue by country

  • United Kingdom
  • Turkey
  • Italy
  • Russia
Open the full Soccer Tycoon: Football Game analytics Revenue and downloads month by month, all 174 countries split out, and every product's share and trend