FOCUS by Reynolds and Reynolds
BusinessProductivity

FOCUS by Reynolds and Reynolds

The Reynolds and Reynolds Company and its affiliates

How much does FOCUS by Reynolds and Reynolds cost?

Prices are current as of 22 Oct 2026.

FOCUS by Reynolds and Reynolds has no in-app products on record in the United States.

10+ alternatives to FOCUS by Reynolds and Reynolds

FOCUS by Reynolds and ReynoldsCovideoACV MAXVinSolutionsProvisionnextup mobileGubagooiPacket DealerInformativ-ComplianceAutoVisionKeyTrak Automotive
Rating / 52.14.74.82.12.92.21.64.43.83.13.8
Reviews1155K2K62047914210679482221
Released20172012202020172013201620212017202320192020

FOCUS by Reynolds and Reynolds reviews

2.1 out of 5, based on 115 reviews.

What people like

  • Helps train new salesmen quickly
  • You can create deals on phone
  • Fast and easy to use

What they complain about

  • Login keeps failing even with codes
  • Hard to find your own clients
  • App crashes and closes frequently
★★★★★ United States · v2.025 · 11 May 2021

Your store needs to purchase it

Most of these reviews are for people who don’t have access. I’m a eLead fan but If you know anything about selling cars, it’s fast and easy to use.

— The Most Gross

★☆☆☆☆ United States · v2.244 · 20 Sept 2026

Salesman

This App is Trash!!!!

— Saif_90

★★★★★ United States · v1.153 · 16 May 2018

Great app to manage the sales cycle

This app has allowed me to help my newer salesmen get up to speed on exactly what I want done in the sales cycle. They can also complete all their tasks from their phone and create a deal from their phone which has greatly improved our follow up and average deal time.

— SalesManSam

★☆☆☆☆ United States · v2.243 · 4 Sept 2026

Garbage

This app is slow and trash. Can’t send videos to customers. Force closes all the time.

— Fi123icup

★★★★★ United States · v1.40 · 19 Jan 2017

Fantastic Solution!

Reynolds gets it!!!!

— Keithspire

★☆☆☆☆ United States · v2.242 · 25 Aug 2026

Competitors

I’ve been in the auto business for more than 10 years, used many different auto apps and they’re all about a 4/5, except for this one. Not user friendly, complicated, bugs out, and not refined. This developers of this must have never tried this app. I’d highly recommend to the developers to try the competitors apps and than see how bad this one is.

— DjMRey

★☆☆☆☆ United States · v2.242 · 25 Aug 2026

Email templates will not work with update

The app was already mediocre at best before the update. Now email templates will not work.

— Mda0221a

★☆☆☆☆ United States · v2.233 · 28 May 2026

Absolutely terrible

Complete garbage, such a headache to use. 0 stars if I could

— Tittyyyboiii

★☆☆☆☆ United States · v2.232 · 15 Apr 2026

Terrible can’t even sign in!

Trying to sign in using my username and also my dlrsecured log in and it keeps saying it’s invalid. I even get the verification code to my email and type it in and says invalid! Tried this 5-10 times it will not work. Super disappointing because I can’t respond through CRM on my phone while I’m out and about. Need a new CRM asap.

— MikeCarSales

★☆☆☆☆ United States · v2.232 · 3 Apr 2026

NEEDS A FACE LIFT

When I use this app I feel like I’m back in middle school playing flappy bird for the first time. Should have a more simplistic layout. We live in the world of AI now and it shouldn’t be this hard to have a layout update. Chat GPT could write a code on how to do it for you guys. Horrible user interface. Please update it

— KennyPowers1

★☆☆☆☆ United States · v2.231 · 19 Feb 2026

Worst CRM and App

If you think the Focus CRM at work was bad, this App is worse and infuriating to use. Extremely hard to find your own clients. Can’t follow up properly through the App. I don’t even know why this exist! So many issues with it, it’s easier to list the positives…..using this app is like navigating through a maze that has nothing but dead ends. Anyone leaving a review greater than 1 star is probably an employee.

— GiveAwayArtist

★☆☆☆☆ United States · v2.231 · 2 Dec 2025

Unbelievable

This is arguably the worst CRM in ANY industry. It's not even close.

— Willlll1

★☆☆☆☆ United States · v2.229 · 26 Sept 2025

Leave your job if they use focus CRM

This application, unless absolutely overhauled, will reduce your sales. No matter how cheap they will sell you this product. (Dealership owned by a different group paid 5-6K a month.) Needs serious work.

— Jack iiiii

FOCUS by Reynolds and Reynolds FAQ

Is FOCUS by Reynolds and Reynolds free?
Yes. The app is free, in all 2 countries it sells in, and it sells nothing inside it.
Does FOCUS by Reynolds and Reynolds have a free trial?
No. None of its offers (US) come with a free trial.
What are the best alternatives to FOCUS by Reynolds and Reynolds?
Covideo (4.7 from 4,987 reviews), ACV MAX (4.8 from 2,000 reviews) and VinSolutions (2.1 from 620 reviews).

FOCUS by Reynolds and Reynolds download

Last updated today.

FOCUS by Reynolds and Reynolds sells in 2 countries. It was released 9 years and 9 months ago, on 14 Jan 2017. It holds a 2.1 rating from 115 reviews.

Supports 1 language: English.

How much does FOCUS by Reynolds and Reynolds make?

Third-party estimates for the last 30 days, worldwide — not the store's own figures, which Apple publishes for nobody.

Revenue < $5,000
Downloads < 5,000
Open the full FOCUS by Reynolds and Reynolds analytics Revenue and downloads month by month, all 2 countries split out, and every product's share and trend